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If you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?
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Encourage your consumers to converse about new products or services that you offer (or don’t offer). Post product/service demos, event previews or highlights and how-to tutorials. And always remember content is king, but it is how you deliver the message that counts.
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As for now Facebook’s facelift seems permanent. Whether botched or not, that’s up to users to decide. The goal of email marketing should be to become a conversation medium like Facebook, but if marketers want to optimize their content strategies, do the opposite of Facebook and reduce the content clutter and confusion.
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Content marketing is more important than ever before. To ensure that you are getting the most out of your marketing efforts, you must develop a content marketing strategy that is unique, relevant and measurable.
“The goal of delivering exceptional content & stories to engage audiences in a company’s brand and value proposition is not new — [...]
For a few years now, SEO practitioners and other online marketers have been stressing the importance of the long-tail keyword. If you have been focusing your efforts on trying to rank for one- or two-keyword phrases and haven’t seen your site budge in the results, it’s time to shift your focus to the long-tail.
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Despite the slow adoption rate in the B2B community, the use of web analytics is becoming increasingly important as marketers come to understand the impact of analytics on ROI. Google Analytics (a free service) gives B2B marketers the ability to track and analyze web traffic data for their clients. An important feature of the Google Analytics dashboard is that users are able to view statistics about online visitors from mobile devices – which is a great way to monitor and build mobile marketing campaigns.
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A fundamental change has occurred in buyer behavior — most now conduct the majority of their product research online. This shift has forever altered b-to-b marketing leadership practices. You can achieve marketing leadership by becoming a trusted resource for strong, practical information.
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Evolve or become the next fossil in the wake of social media and brand management. The days of sitting in the ivory tower on a pile of cash are over, you’ve got to be with the masses in the muck to get any kind of footing in the new business of curating the attention of [...]
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Welcome to National Poetry Month!
Each April, the Academy of American Poets celebrates poetry and its vital place in American culture. The first Poetry Month was inaugurated in 1996 and has caught the attention of numerous government agencies and officials along with educational figures, publishers, artists and (of course) poets.
We’re showing our poetic passion [...]
Another windy morning in Chicago last Thursday ushered in an intrepid LoSasso quartet to The Drake Hotel. Awaiting LoSasso President, Scott LoSasso and Vice President, Mark Hollingsworth were professors from colleges and universities around the Midwest, plumbing the depths of LoSasso’s interactive marketing expertise at the 2011 Spring Marketing Management Association Conference. The talk was [...]
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