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If you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?
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Last month Google released a new Automated Rules feature in AdWords, only available to a limited number of advertisers. Google is in the process of releasing it to all advertisers. With this feature, advertisers can create rules to automatically change their budgets and bids, among other things, which make simple, but timely, daily maintenance very quick. These [...]
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In order to have a successful pay per click campaign, you must keep a close eye on your metrics. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, explains the most important metrics used in PPC.
See more SEM Minute videos.
Mike Hernalsteen is the Senior Interactive Marketing Specialist at LoSasso Advertising Inc., a Chicago based [...]
In an effort to help traditional advertising agencies understand how to implement search marketing strategies, Google invited a panel of agency experts, including LoSasso president Scott LoSasso, to share their insights on how they have used search marketing and other online strategies to improve client and agency performance.
Read More...In this short video, Scott LoSasso discusses the importance of conducting pilot PPC programs before heading into the 2010 planning season. Conducting tests now can provide crucial insights into what to expect from large-scale programs going forward – in click costs, cost per conversion, cost per lead and other key factors.
“This is a strategic, methodical [...]
With several thousand advertising, marketing and PR companies in Chicago, maintaining first position in the search engines is an unrealistic objective for a tiny agency in Ravenswood – yet there we are – #1 in Yahoo.
Read More...This morning, our company received an email from an SEO service concerned about our search engine ranking.
The search term in question (“marketing interactive”) allegedly listed us at position 5 on page 31 in Google’s search results, and the only way we could improve these results was if we used their back-linking service. A colleague of [...]
In December, our company developed a fun holiday greeting featuring a video of our staff singing “The 12 Things Our Clients Want This Holiday Season.” The campaign included a printed holiday card with a message to drive recipients online to view the video.
In the past, we have discussed the importance of video and its obvious [...]
Twitter is one of the most popular vehicles in today’s social media world. A recent Motrin ad that suggested mothers carry their babies as fashion accessories caused a recent surge of negative response on Twitter, which resulted in Johnson & Johnson pulling the commercial. Read more in this article from PRSA’s The Strategist Online.
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