 |
 |
 |
 |
If you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for?
Read More...
Encourage your consumers to converse about new products or services that you offer (or don’t offer). Post product/service demos, event previews or highlights and how-to tutorials. And always remember content is king, but it is how you deliver the message that counts.
Read More...
Content marketing is more important than ever before. To ensure that you are getting the most out of your marketing efforts, you must develop a content marketing strategy that is unique, relevant and measurable.
“The goal of delivering exceptional content & stories to engage audiences in a company’s brand and value proposition is not new — [...]
For a few years now, SEO practitioners and other online marketers have been stressing the importance of the long-tail keyword. If you have been focusing your efforts on trying to rank for one- or two-keyword phrases and haven’t seen your site budge in the results, it’s time to shift your focus to the long-tail.
Read More...
Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, discusses the difference of subdomains and subdirectories.
Mike Hernalsteen is the Senior Interactive Marketing Specialist at LoSasso Advertising Inc., a Chicago based interactive agency where he develops comprehensive online marketing strategies for leading B2B and consumer brands. (See more posts by Mike)
Read More...
Evolve or become the next fossil in the wake of social media and brand management. The days of sitting in the ivory tower on a pile of cash are over, you’ve got to be with the masses in the muck to get any kind of footing in the new business of curating the attention of [...]
Read More...
Welcome to National Poetry Month!
Each April, the Academy of American Poets celebrates poetry and its vital place in American culture. The first Poetry Month was inaugurated in 1996 and has caught the attention of numerous government agencies and officials along with educational figures, publishers, artists and (of course) poets.
We’re showing our poetic passion [...]
Another windy morning in Chicago last Thursday ushered in an intrepid LoSasso quartet to The Drake Hotel. Awaiting LoSasso President, Scott LoSasso and Vice President, Mark Hollingsworth were professors from colleges and universities around the Midwest, plumbing the depths of LoSasso’s interactive marketing expertise at the 2011 Spring Marketing Management Association Conference. The talk was [...]
Read More...
What does net neutrality and its ensuing court battles have to do with B2B and B2C marketing strategies? A bushel and a peck.
Since fall of last year, the F.C.C. and large corporations (Google, Verizon, AT&T, Comcast) have been duking it out over government regulation of the internet – which as of right now is still [...]
You can create and design a great website, but if no one can find it then it doesn’t have much value. At Losasso we try to impart the importance of SEO to our clients.
Read More...
