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We all know them, the mascots of large corporations — the creepy King of Burger King (since retired), Flo with her bump-it of Progressive Insurance, Mayhem (a personal favorite) of All State Insurance and now “Peggy” of Discover Credit-Cards in his Coogi sweater (tapping into call-center nightmares and a touch of xenophobia).
The latter two fall [...]
A huge SNAFU happened a few weeks ago with two large companies, Chrysler and AFLAC, all thanks to two individual Twitter accounts.
An employee at New Media Strategies let slip an f-bomb and slammed Detroit drivers in what they thought was a personal account and turned out to be the @ChryslerAutos account. Regardless of which account [...]
Another windy morning in Chicago last Thursday ushered in an intrepid LoSasso quartet to The Drake Hotel. Awaiting LoSasso President, Scott LoSasso and Vice President, Mark Hollingsworth were professors from colleges and universities around the Midwest, plumbing the depths of LoSasso’s interactive marketing expertise at the 2011 Spring Marketing Management Association Conference. The talk was [...]
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What keeps brand managers awake at night? I have no idea but my guess is it’s brand integrity and the constant battle against those who would destroy their hard work. I speak of course of the social media cornucopia that spilleth over with third parties ripping or altering others’ brand messaging. This is the cost [...]
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For the overzealous out there, Twitter can become an entrancing and addictive platform for one’s incessant and inane ramblings. Marketers can be the worst culprits of all by over-saturating their followers with the equivalence of spam. Nobody likes spam which causes followers to click the dreaded “unfollow” button and for companies to lose traction with [...]
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By now you’ve surely seen the “new” Gap logo in all its glory. And you’ve undoubtedly heard all the comments and backlash surrounding the switch. In fact, after only one week there was so much backlash that GAP ditched the new logo completely in favor of bringing back the original design.
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Our nation’s colleges are finally stepping it up and embracing social media as viable classroom material. At Losasso, we’ve long believed that there are many opportunities for businesses to expand online through interactive marketing methods. It seems like Academia is finally taking the plunge.
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If you have been paying attention to the media lately, then you have probably noticed that President Obama is everywhere. According to an Advertising Age article, his PR blitz seems to be working.
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