Posts Tagged "PR"

• Domino’s “Pizza Turnaround” Campaign Addresses Poor Customer Reviews

  Interactive Marketing
  

  Domino’s Pizza puts negative customer commentary front and center in its new “Pizza Turnaround” marketing campaign. The TV commercials feature clips of focus group participant commentary on the pizza’s quality: “bland,” “boring,” “bad,” “the worst imitation of wheat crust,” and the list goes on. The CEO of Domino’s and a variety of Domino’s “employees” address [...]

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• Drive PR with a Content Engine

  PR Perspectives
  

  If you haven’t already, it’s time to switch gears with your approach to PR. Due to the rapid growth of social media and multiple new outlets, PR is changing lanes. It’s time to shift from a traditional approach (think develop-for-print-placement) to a more centralized web-based compilation of information.
  It may seem challenging at first, so the [...]

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