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A fundamental change has occurred in buyer behavior — most now conduct the majority of their product research online. This shift has forever altered b-to-b marketing leadership practices. You can achieve marketing leadership by becoming a trusted resource for strong, practical information.
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Another windy morning in Chicago last Thursday ushered in an intrepid LoSasso quartet to The Drake Hotel. Awaiting LoSasso President, Scott LoSasso and Vice President, Mark Hollingsworth were professors from colleges and universities around the Midwest, plumbing the depths of LoSasso’s interactive marketing expertise at the 2011 Spring Marketing Management Association Conference. The talk was [...]
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Domino’s Pizza puts negative customer commentary front and center in its new “Pizza Turnaround” marketing campaign. The TV commercials feature clips of focus group participant commentary on the pizza’s quality: “bland,” “boring,” “bad,” “the worst imitation of wheat crust,” and the list goes on. The CEO of Domino’s and a variety of Domino’s “employees” address [...]
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If you haven’t already, it’s time to switch gears with your approach to PR. Due to the rapid growth of social media and multiple new outlets, PR is changing lanes. It’s time to shift from a traditional approach (think develop-for-print-placement) to a more centralized web-based compilation of information.
It may seem challenging at first, so the [...]
