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Another windy morning in Chicago last Thursday ushered in an intrepid LoSasso quartet to The Drake Hotel. Awaiting LoSasso President, Scott LoSasso and Vice President, Mark Hollingsworth were professors from colleges and universities around the Midwest, plumbing the depths of LoSasso’s interactive marketing expertise at the 2011 Spring Marketing Management Association Conference. The talk was [...]
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While 106.5 million viewers tuned in to the New Orleans Saints Super Bowl XLIV victory, a great majority also anticipated the creative commercial debuts. This year, many companies topped the list: Snickers featured a football-playing Betty White, Denny’s urged Chickens to lay low, Budweiser created a house completely made of Bud Light cans, and a [...]
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Here is part one of the new LoSasso SEM Minute video series, episode titled “SEO and PPC”. This is a brief intro video about a few basic SEO and PPC factors. As the series progresses, we will be discussing many search industry issues ranging from questions like, “Do meta descriptions matter?” to “does PageRank sculpting [...]
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With several thousand advertising, marketing and PR companies in Chicago, maintaining first position in the search engines is an unrealistic objective for a tiny agency in Ravenswood – yet there we are – #1 in Yahoo.
Read More...SEO, or Search Engine Optimization, is an evolving field that requires constant monitoring by a professional interactive agency. While a do-it-yourself approach to search engine optimization might seem like the fastest and cheapest method when seeking to improve your site ranking in the search engines; the truth is, doing it yourself can end up costing [...]
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