 |
 |
 |
 |
What does net neutrality and its ensuing court battles have to do with B2B and B2C marketing strategies? A bushel and a peck.
Since fall of last year, the F.C.C. and large corporations (Google, Verizon, AT&T, Comcast) have been duking it out over government regulation of the internet – which as of right now is still [...]
” ‘Cause you can look right through me, walk right by me, and never know I’m there…” Or so goes Amos Hart’s sad little song in the musical Chicago. Poor invisible Amos’ verse embodies the challenges facing websites struggling to create relevant content.
There’s been much debate over the amount of social media we process as [...]
As I browsed through Advertising Age’s Promotional Supplement to their steamy Valentine’s Day, The Relationship Issue, I fell across a small article titled “The world’s global media habits in a word? More.” I figured as a 20 something in a big city with an iPhone, that social media and my mobile device were perking along [...]
Read More...
For the overzealous out there, Twitter can become an entrancing and addictive platform for one’s incessant and inane ramblings. Marketers can be the worst culprits of all by over-saturating their followers with the equivalence of spam. Nobody likes spam which causes followers to click the dreaded “unfollow” button and for companies to lose traction with [...]
Read More...
As we have moved our clients into fully integrated programs we continue to find interesting ways to leverage content distribution and lead generation across the online marketing landscape. This recent article quantifies a few of the strategies and tactics that we are using in both our b2b and consumer client work.
Read More...
The business of social media has been rapidly evolving to create bigger and better opportunities for businesses to advertise on social media sites across the web. A new way to integrate advertising into the social media landscape has begun to emerge – placing advertisements directly into popular social games such as FarmVille or Sorority Life on Facebook.
Read More...
Google launched their new Instant Search on September 8 and internet marketers everywhere collectively raised one giant eyebrow,
“Is SEO Dead?”
As is often the case, the answer to this internet marketing question is relative, depending largely on how you or your company defines search engine optimization (SEO). If your search team focuses exclusively on gaming the [...]
Marketing 101 says that brand image is one of the most important aspects in building successful brands. It also says that brand presence is a key factor in ensuring a brand’s staying power. In today’s world of constant contact and brand presence via social media, do businesses have to sacrifice one to secure the other?
Read More...
Your neighbor is doing it. Your kids are doing it. Your brother is doing it. Your friends are doing it. But, most importantly, your customers are doing it. If your business hasn’t thought about getting involved with location based social media, you may want to start before you’re left behind. Location is becoming a huge part of…
Read More...
Driving content to the web continues to rise through corporate blogging. The adoption of this strategy can be leveraged to drive brand interaction and lead generation. We have found that a strategic focus on this activity improves opportunity in many areas of online marketing…
Read More...
