In this short video, Scott LoSasso discusses the importance of conducting pilot PPC programs before heading into the 2010 planning season. Conducting tests now can provide crucial insights into what to expect from large-scale programs going forward – in click costs, cost per conversion, cost per lead and other key factors.
“This is a strategic, methodical [...]
Posts Tagged "Online Marketing"
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The first half of 2009 has been hell for just about every industry. For a lot of people it has been about damage control, cost cutting and simply figuring out how to get through this. So it has been a tough year to try anything new.
But don’t write off 2009 just yet. There is an important opportunity in all of this that you should think about.
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As more and more people are accessing the internet on their mobile phones, marketers are struggling to keep up with the changing landscape of internet usage. As of May 2008, Nielson reported that mobile internet had over 40 million active users with many sites attracting millions of unique users. This data indicates that mobile internet usage has reached a critical mass as an advertising medium in the US.
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Here is part one of the new LoSasso SEM Minute video series, episode titled “SEO and PPC”. This is a brief intro video about a few basic SEO and PPC factors. As the series progresses, we will be discussing many search industry issues ranging from questions like, “Do meta descriptions matter?” to “does PageRank sculpting [...]
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The good-ole days of audience members sitting around the living room captivated by TV programming are gone. Current viewers surf the net, talk on their cell and send text messages while watching their favorite programs on TV. This is especially true for viewers of the CW’s “Gossip Girl.” Ad Age reports that the CW will air a new breed of ads next week that target this media hungry audience. The “cwingers” ads stimulate the viewers to move from TV to online and then back to TV.
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With several thousand advertising, marketing and PR companies in Chicago, maintaining first position in the search engines is an unrealistic objective for a tiny agency in Ravenswood – yet there we are – #1 in Yahoo.
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