In this short video, Scott LoSasso discusses the importance of conducting pilot PPC programs before heading into the 2010 planning season. Conducting tests now can provide crucial insights into what to expect from large-scale programs going forward – in click costs, cost per conversion, cost per lead and other key factors.
“This is a strategic, methodical [...]
Posts Tagged "Online Marketing"
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The first half of 2009 has been hell for just about every industry. For a lot of people it has been about damage control, cost cutting and simply figuring out how to get through this. So it has been a tough year to try anything new.
But don’t write off 2009 just yet. There is an important opportunity in all of this that you should think about.
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Whether you are looking for a job or hoping to gain new clients, having a strong online reputation is vital in today’s market.
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As more and more people are accessing the internet on their mobile phones, marketers are struggling to keep up with the changing landscape of internet usage. As of May 2008, Nielson reported that mobile internet had over 40 million active users with many sites attracting millions of unique users. This data indicates that mobile internet usage has reached a critical mass as an advertising medium in the US.
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Here is part one of the new LoSasso SEM Minute video series, episode titled “SEO and PPC”. This is a brief intro video about a few basic SEO and PPC factors. As the series progresses, we will be discussing many search industry issues ranging from questions like, “Do meta descriptions matter?” to “does PageRank sculpting [...]
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This month the Intaractive Advertisng Bureau (IAB) released a set of best practices for advertising on social media sites. These practices attempt to establish a code of ethics for corporations to effectively and successfully advertise through social media.
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Times are tight for everyone. Marketing and Advertising budgets are being cut every month, which leaves little room for creative campaigns. Or does it? This economy requires marketers to think outside the box. Marketers must spend smartly. In order for your business to grow, you cannot plant your marketing seeds on barren soil. You should invest in new ideas and original approaches to ensure that your marketing attempts aren’t wasted on uninterested consumers.
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The good-ole days of audience members sitting around the living room captivated by TV programming are gone. Current viewers surf the net, talk on their cell and send text messages while watching their favorite programs on TV. This is especially true for viewers of the CW’s “Gossip Girl.” Ad Age reports that the CW will air a new breed of ads next week that target this media hungry audience. The “cwingers” ads stimulate the viewers to move from TV to online and then back to TV.
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A successful social media strategy requires constant engagement with the communities that you are a part of online. Many marketers set up a twitter account, follow 100 people and expect to automatically gain a mass of followers. Unfortunately, it doesn’t work that way.
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Developing social networks online is a lot like interacting with social networks in [...] -
With several thousand advertising, marketing and PR companies in Chicago, maintaining first position in the search engines is an unrealistic objective for a tiny agency in Ravenswood – yet there we are – #1 in Yahoo.
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