Posts Tagged "Online Marketing"

• Study Shows Trust Influences Purchasing Behavior

  Interactive Marketing
  

  Razorfish recently released “Fluent.” The report discusses social influence marketing (SIM) and the influence various peer circles have over customer purchasing decisions. They define Social Influence Marketing as, “employing social media and social influencers to achieve the marketing and business needs of an organization.”

  The report also featured a study conducted by Razorfish that demonstrates how trust plays a crucial role in influencing a consumer’s interest in purchasing an item.

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• Social Media Spotlight: Facebook Fan Boxes

  Interactive Marketing
  

  Today Facebook Developer Ray C. He announced that Facebook page administrators can now embed the latest Facebook Fan Page activity to their own website.
  Essentially, this means that users can connect with brands, celebrities, companies, etc. whether they’re on or off Facebook.
  The technology is called the Facebook Fan box and it allows developers to simply copy [...]

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• Rescuing 2009 – The Marketing VP’s Dilemma – Video

  Interactive Marketing
  In this short video, Scott LoSasso discusses the importance of conducting pilot PPC programs before heading into the 2010 planning season. Conducting tests now can provide crucial insights into what to expect from large-scale programs going forward – in click costs, cost per conversion, cost per lead and other key factors.
  “This is a strategic, methodical [...]

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• Rescuing 2009 – Your strategy to be ready for the recovery

  Interactive Marketing
  

  The first half of 2009 has been hell for just about every industry. For a lot of people it has been about damage control, cost cutting and simply figuring out how to get through this. So it has been a tough year to try anything new.

  But don’t write off 2009 just yet. There is an important opportunity in all of this that you should think about.

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• Building Your Personal Brand through Social Media Sites

  Marketing Insights
  

  Whether you are looking for a job or hoping to gain new clients, having a strong online reputation is vital in today’s market.

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• 5 Tips for Developing a Strong Brand Presence on the Mobile Web

  Marketing Insights
  

  As more and more people are accessing the internet on their mobile phones, marketers are struggling to keep up with the changing landscape of internet usage. As of May 2008, Nielson reported that mobile internet had over 40 million active users with many sites attracting millions of unique users. This data indicates that mobile internet usage has reached a critical mass as an advertising medium in the US.

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• SEM Minute Part 1 – SEO and PPC

  SEM Minute
  

  Here is part one of the new LoSasso SEM Minute video series, episode titled “SEO and PPC”. This is a brief intro video about a few basic SEO and PPC factors. As the series progresses, we will be discussing many search industry issues ranging from questions like, “Do meta descriptions matter?” to “does PageRank sculpting [...]

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• The IAB Social Advertising Best Practices

  Interactive Marketing
  

  This month the Intaractive Advertisng Bureau (IAB) released a set of best practices for advertising on social media sites. These practices attempt to establish a code of ethics for corporations to effectively and successfully advertise through social media.

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• Expand Your Reach Without Expanding Your Budget

  Marketing Insights
  

  Times are tight for everyone. Marketing and Advertising budgets are being cut every month, which leaves little room for creative campaigns. Or does it? This economy requires marketers to think outside the box. Marketers must spend smartly. In order for your business to grow, you cannot plant your marketing seeds on barren soil. You should invest in new ideas and original approaches to ensure that your marketing attempts aren’t wasted on uninterested consumers.

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• ‘Cwinger’ Ads Link TV Viewers to the Web

  Interactive Marketing
  

  The good-ole days of audience members sitting around the living room captivated by TV programming are gone. Current viewers surf the net, talk on their cell and send text messages while watching their favorite programs on TV. This is especially true for viewers of the CW’s “Gossip Girl.” Ad Age reports that the CW will air a new breed of ads next week that target this media hungry audience. The “cwingers” ads stimulate the viewers to move from TV to online and then back to TV.

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