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Domino’s Pizza puts negative customer commentary front and center in its new “Pizza Turnaround” marketing campaign. The TV commercials feature clips of focus group participant commentary on the pizza’s quality: “bland,” “boring,” “bad,” “the worst imitation of wheat crust,” and the list goes on. The CEO of Domino’s and a variety of Domino’s “employees” address [...]
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As a social media marketer, the recent spat between behemoth HP and struggling Kodak underscores how a small player can leverage this space to draw attention and possibly even draw larger competitors into a place that benefits the little guy.
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Augmented Reality (AR) is gaining more recognition in the industry and will revolutionize the way marketers reach consumers. The technology looks to bring an entirely new experience to interactive shopping, games, social media marketing, and the consumer buying process.
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Creating a robust web presence is important now more than ever. A website with top of the line graphics, enough flash to slow even a 15mbps download speed, won’t do you much good if you can’t target clients and increase qualified traffic.
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Your Google Adwords Quality Score can not only dictate how successful your campaign will be, but also how much money you need to spend to be successful.
So what is Quality Score? (as defined by Google)
“The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure [...]
Razorfish recently released “Fluent.” The report discusses social influence marketing (SIM) and the influence various peer circles have over customer purchasing decisions. They define Social Influence Marketing as, “employing social media and social influencers to achieve the marketing and business needs of an organization.”
The report also featured a study conducted by Razorfish that demonstrates how trust plays a crucial role in influencing a consumer’s interest in purchasing an item.
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Today Facebook Developer Ray C. He announced that Facebook page administrators can now embed the latest Facebook Fan Page activity to their own website.
Essentially, this means that users can connect with brands, celebrities, companies, etc. whether they’re on or off Facebook.
The technology is called the Facebook Fan box and it allows developers to simply copy [...]
In this short video, Scott LoSasso discusses the importance of conducting pilot PPC programs before heading into the 2010 planning season. Conducting tests now can provide crucial insights into what to expect from large-scale programs going forward – in click costs, cost per conversion, cost per lead and other key factors.
“This is a strategic, methodical [...]
The first half of 2009 has been hell for just about every industry. For a lot of people it has been about damage control, cost cutting and simply figuring out how to get through this. So it has been a tough year to try anything new.
But don’t write off 2009 just yet. There is an important opportunity in all of this that you should think about.
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Whether you are looking for a job or hoping to gain new clients, having a strong online reputation is vital in today’s market.
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