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Your neighbor is doing it. Your kids are doing it. Your brother is doing it. Your friends are doing it. But, most importantly, your customers are doing it. If your business hasn’t thought about getting involved with location based social media, you may want to start before you’re left behind. Location is becoming a huge part of…
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Driving content to the web continues to rise through corporate blogging. The adoption of this strategy can be leveraged to drive brand interaction and lead generation. We have found that a strategic focus on this activity improves opportunity in many areas of online marketing…
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Recently, barcodes have began to evolve into a way to quickly and easily share and transfer information about yourself (or whatever you may be scanning) with others, in the form of mobile barcodes, also known as QR codes.
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As an interactive agency we pay close attention to trends and statistics that relate to web usage and user experience. It is important for us to know that the sites we design and the user experiences we plan for our campaigns will be in step with the technological capabilities of the target market we are communicating with.
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The tools of sales and marketing continue to evolve and companies that are changing their marketing strategies with these trends are reaping rewards. Online marketing and digital media can be highly effective ways to engage a larger audience on a lower budget.
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Domino’s Pizza puts negative customer commentary front and center in its new “Pizza Turnaround” marketing campaign. The TV commercials feature clips of focus group participant commentary on the pizza’s quality: “bland,” “boring,” “bad,” “the worst imitation of wheat crust,” and the list goes on. The CEO of Domino’s and a variety of Domino’s “employees” address [...]
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As a social media marketer, the recent spat between behemoth HP and struggling Kodak underscores how a small player can leverage this space to draw attention and possibly even draw larger competitors into a place that benefits the little guy.
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Augmented Reality (AR) is gaining more recognition in the industry and will revolutionize the way marketers reach consumers. The technology looks to bring an entirely new experience to interactive shopping, games, social media marketing, and the consumer buying process.
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Creating a robust web presence is important now more than ever. A website with top of the line graphics, enough flash to slow even a 15mbps download speed, won’t do you much good if you can’t target clients and increase qualified traffic.
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Your Google Adwords Quality Score can not only dictate how successful your campaign will be, but also how much money you need to spend to be successful.
So what is Quality Score? (as defined by Google)
“The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure [...]
