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While 106.5 million viewers tuned in to the New Orleans Saints Super Bowl XLIV victory, a great majority also anticipated the creative commercial debuts. This year, many companies topped the list: Snickers featured a football-playing Betty White, Denny’s urged Chickens to lay low, Budweiser created a house completely made of Bud Light cans, and a [...]
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User Centric, Inc conducted an eye-tracking study that established Bing’s platform is more effective for ads than Google’s.
The study tracked the eye movements of 21 participants as they conducted search tasks in each engine. Roughly 42% of the participants look at Bing ads after each search, compared to only 25% of participants at a Google [...]
Mediaweek reports that the Chicago Tribune is launching a new website combining social media, e-commerce, blog, news content and advertorials in one, convenient platform.
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According to eMarketer, most advertising sectors expect to see a decline in 2009, but many experts predict that the online sector will see substantial growth.
Read More...This morning, our company received an email from an SEO service concerned about our search engine ranking.
The search term in question (“marketing interactive”) allegedly listed us at position 5 on page 31 in Google’s search results, and the only way we could improve these results was if we used their back-linking service. A colleague of [...]
In December, our company developed a fun holiday greeting featuring a video of our staff singing “The 12 Things Our Clients Want This Holiday Season.” The campaign included a printed holiday card with a message to drive recipients online to view the video.
In the past, we have discussed the importance of video and its obvious [...]
Despite uncertainties in the economy and financial markets in 2008, trends in online advertising continue on an upswing. The latest report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP reports that online advertising revenues reached $5.9 billion for the third quarter of 2008 – up 11% over the same period in 2007, reports a recent [...]
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