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Mobile marketing focuses on real-time data collection and analysis while simultaneously retaining constant contact with a customer base. The use of mobile marketing and social media allows businesses to embrace customer service, market responsiveness, and maintain their brand’s voice in a technology-driven market.
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Social media provides the opportunity for market researchers to listen to and mine consumer insights, but this is not the only opportunity presented. Social media allows consumers to directly respond to the changing marketing conditions.
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Facebook may have a serious following of 600 million worldwide but LinkedIn is the number one social media network in terms of growth; 1 million new users a week. From jump street, LinkedIn established Q&A online communities through groups (both private and public). Self-identifying groups with large amounts of members are attractive potential markets.
B-to-B marketers [...]
Two dimensional QR codes have been alive and abroad for several years and yet, the U.S. hasn’t quite taken to them. Customers and users still aren’t sure what to do with them or why they’re on packages and posters. The early adopters didn’t spread as quickly as other technologies that were more tangible.
Marketers must educate [...]
Another windy morning in Chicago last Thursday ushered in an intrepid LoSasso quartet to The Drake Hotel. Awaiting LoSasso President, Scott LoSasso and Vice President, Mark Hollingsworth were professors from colleges and universities around the Midwest, plumbing the depths of LoSasso’s interactive marketing expertise at the 2011 Spring Marketing Management Association Conference. The talk was [...]
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What does net neutrality and its ensuing court battles have to do with B2B and B2C marketing strategies? A bushel and a peck.
Since fall of last year, the F.C.C. and large corporations (Google, Verizon, AT&T, Comcast) have been duking it out over government regulation of the internet – which as of right now is still [...]
” ‘Cause you can look right through me, walk right by me, and never know I’m there…” Or so goes Amos Hart’s sad little song in the musical Chicago. Poor invisible Amos’ verse embodies the challenges facing websites struggling to create relevant content.
There’s been much debate over the amount of social media we process as [...]
As we have moved our clients into fully integrated programs we continue to find interesting ways to leverage content distribution and lead generation across the online marketing landscape. This recent article quantifies a few of the strategies and tactics that we are using in both our b2b and consumer client work.
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The business of social media has been rapidly evolving to create bigger and better opportunities for businesses to advertise on social media sites across the web. A new way to integrate advertising into the social media landscape has begun to emerge – placing advertisements directly into popular social games such as FarmVille or Sorority Life on Facebook.
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Twitter launched an advertising campaign that will put contextually relevant “promoted tweets” [read: paid] at the top of its search results pages.
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