Like most years, the beer commercials are going to rule the much-anticipated Super Bowl advertisement extravaganza. This year, one company in particular is taking the competition to another level.
With the economy in the middle of a recession, Miller Brewing Co. has decided to forgo purchasing a 30-second commercial spot that would cost them up to [...]
Posts Tagged "Marketing"
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As we’ve moved into this protracted period of slow to negative growth, we have talked a lot about how spending allocations must change and how the web has affected the landscape of marketing.
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But shifting the focus of the message is equally important.
When people are hurting, they buy differently; they need more value. As marketers, it [...] -
I don’t like to see any business fail – especially one that has survived for so long, but after a recent shopping experience at Circuit City, it is no surprise to me that Circuit City went down with a thud. I recently bought a laptop there and after a quick decision, the guy helping me [...]
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Despite uncertainties in the economy and financial markets in 2008, trends in online advertising continue on an upswing. The latest report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP reports that online advertising revenues reached $5.9 billion for the third quarter of 2008 – up 11% over the same period in 2007, reports a recent [...]
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For many, technology is evolving too fast to keep up. For small- and mid-size businesses, Search Engine Marketing might be a new concept, but it can significantly impact your business. A SEM program will boost your visibility when people are searching the web. See some great tips for selling and buying SEM here: Prey or [...]
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Scott LoSasso, President of LoSasso Advertising in Chicago, discusses marketing planning for 2009. With marketers concerned about the economy, it’s important to make sure that you don’t stop evolving. Online marketing is essential to positioning your company for growth coming out of the economic slowdown.
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