Call me a brand evangelist, an ambassador, a hired goon but I am a proud Google Plusser and here’s why.
Read More...Posts Tagged "Marketing"
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The customer relationship is one of the top priorities identified by CMOs, yet most marketing organizations are stuck in traditional approaches to CRM, not taking advantage of real time data and social media. The sooner marketers adopt social media and the insight it provides, the better they will be prepared to anticipate future shifts in markets and technology.
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Those of us in the trenches need to stay diligent about our craft, but also realize the importance of continued learning, sharing, training and repetition. Support for marketing needs to flow from deeper within every organization, and it is our job to champion this. Customer service needs be online, technical experts need to come out of the lab, opinion leaders need to speak up, and marketing needs to align with sales. Customers expect to be able to see who we are and what we have to offer before they invite us to be considered. .
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The goal of storytelling in marketing is to capture the heart and captivate the mind of your target audience. When we connect emotionally with consumers, we inspire and motivate them to spread our message. The idea of getting customers to reiterate our stories can be far more compelling than selling it to them.
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Lead generation marketing experts want their brands to be part of their consumer’s everyday lives. People rely on mobile devices to make important and timely decisions. Our networking opportunities increase when we give consumers deliverable solutions. Consequently, our businesses earn attention and leverage influence.
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These three media types are defined primarily by the level of control a company has over the message or interaction channel. It’s easy to see why companies would be interested in having more control over their messages and interactions—and therefore allot a greater share of their budget to owned media. Meanwhile, earned media can be appealing thanks to the credibility it lends: Third-party endorsements (via trade journals and other new sources) are a crucial part of a comprehensive marketing plan. With such a longstanding focus on advertising and PR, companies might neglect the important third channel: owned media.
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The problem with this type of internet personalization is that consumers do not get to decide what information comes their way. “[T]he Internet is showing us what it thinks we want to see, but not necessarily what we need to see.” Content we may want is edited out and we are surrounded by “information junk food.” When we are in our own bubbles, we are unable to view content that is relevant to our searches.
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PracticalMachinist.com is a very busy forum site where machinists, engineers, business owners and others involved in metalworking and manufacturing ask questions, share ideas and exchange information. It is the leading social media property that is specific to this industrial market segment, and probably the most visited online property in the metalworking and metal fabrication market place.
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Let’s face it. Online marketing IS keyword research. Without hours of research (and ensuring your research aligns with your goals), how can you expect to have success with PPC, generate quality traffic from SEO or monitor the correct conversations in social media? This isn’t a post to discuss the basics of keyword research, but instead will introduce some often-overlooked tools that can add value to your search and link-building campaigns.
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Through thought leadership initiatives and focusing on delivering value, marketers need to create a different way of telling a story. For example, the fantastic idea of “Angry Birds” broke through the cluttered world of mobile apps and is now downloaded more than 1 million times a day. By engaging the consumers and empowering them to contribute their innovative ideas, marketers give customers the opportunity to be problem-solvers.
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