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As a social media marketer, the recent spat between behemoth HP and struggling Kodak underscores how a small player can leverage this space to draw attention and possibly even draw larger competitors into a place that benefits the little guy.
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As more and more people are accessing the internet on their mobile phones, marketers are struggling to keep up with the changing landscape of internet usage. As of May 2008, Nielson reported that mobile internet had over 40 million active users with many sites attracting millions of unique users. This data indicates that mobile internet usage has reached a critical mass as an advertising medium in the US.
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The slow economy has caused American industry to reevaluate its marketing strategies. Many experts feel that the new state of affairs may not be short-lived—this state of consumer frugality is likely to become the new norm.
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Marketing norms have changed and marketers must adapt to these changes in order to be successful in the new marketplace. Following Ad Age’s Digital Conference last week, Ad Age released 5 New Rules for Marketing in the new digitized world.
Read More...As salespeople and marketers, we often make the mistake of thinking from the inside out as opposed to outside in. We get so focused on “selling” and explaining our features that we fail to realize that we are very often off-topic from our prospects standpoint.
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Chicago’s most iconic structure, the Sears Tower, will here-after be referred to as Willis Tower. Willis Group Holdings(WGH) will be paying a mere $14.50-per-square-foot rent and receive naming rights for free.
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A school located near Houston’s George Bush Intercontinental Airport is considering plans to sell ad space on its roof, parking lot and stadium. Even the bottom of the school’s swimming pool is a potential money-making spot.
Read More...In 2009, online marketing is just about the only area of budget growth for most marketers.
As we’ve moved into this protracted period of slow to negative growth, we have talked a lot about how spending allocations must change and how the web has affected the landscape of marketing.
But shifting the focus of the message is equally important.
When people are hurting, they buy differently; they need more value. As marketers, it [...]
