 |
 |
 |
Marketing norms have changed and marketers must adapt to these changes in order to be successful in the new marketplace. Following Ad Age’s Digital Conference last week, Ad Age released 5 New Rules for Marketing in the new digitized world.
Read More...
A successful social media strategy requires constant engagement with the communities that you are a part of online. Many marketers set up a twitter account, follow 100 people and expect to automatically gain a mass of followers. Unfortunately, it doesn’t work that way.
Developing social networks online is a lot like interacting with social networks in [...]
As salespeople and marketers, we often make the mistake of thinking from the inside out as opposed to outside in. We get so focused on “selling” and explaining our features that we fail to realize that we are very often off-topic from our prospects standpoint.
Read More...
Many companies are successfully using The Great Depression of the 1930s as a marketing tactic during the times.
Read More...In a recession, people research purchases more carefully. They do this on the internet. If you don’t have a strong web marketing strategy – it should be your top priority. Period.
It baffles me that so many b2b marketers have still not recognized that they are missing the single greatest opportunity that exists [...]
Read More...
