Posts Tagged "marketing strategy"

• Web Analytics: Leveraging SEO for B2B

  Interactive Marketing
  

  Despite the slow adoption rate in the B2B community, the use of web analytics is becoming increasingly important as marketers come to understand the impact of analytics on ROI. Google Analytics (a free service) gives B2B marketers the ability to track and analyze web traffic data for their clients. An important feature of the Google Analytics dashboard is that users are able to view statistics about online visitors from mobile devices – which is a great way to monitor and build mobile marketing campaigns.

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• Subdomains and Subdirectories

  SEM Minute
  

  Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, discusses the difference of subdomains and subdirectories.

  Mike Hernalsteen is the Senior Interactive Marketing Specialist at LoSasso Advertising Inc., a Chicago based interactive agency where he develops comprehensive online marketing strategies for leading B2B and consumer brands. (See more posts by Mike)

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• Incentive … Urgency … Action!

  Featured Posts
  

  New developments in the online space give you more ways than ever to creatively reach and engage your target market, but don’t make the mistake of thinking everything has changed. When it comes down to it, a lot of what we need to do online is good old-fashioned direct response advertising. We’re trying to get someone to do something—to click, to buy, to join—to respond.

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• Optimization: Analyzing Consumer Behaviors via Interactive Marketing

  Interactive Marketing
  

  Social media provides the opportunity for market researchers to listen to and mine consumer insights, but this is not the only opportunity presented. Social media allows consumers to directly respond to the changing marketing conditions.

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• Sink or Swim: Thought Leadership in Marketing

  Interactive Marketing
  

  Evolve or become the next fossil in the wake of social media and brand management. The days of sitting in the ivory tower on a pile of cash are over, you’ve got to be with the masses in the muck to get any kind of footing in the new business of curating the attention of [...]

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• Ads Worth Spreading

  Marketing Insights
  

  The TEDTalks have been a constant source of inspiration for me with their seemingly simple mantra of “Ideas Worth Spreading”. Those of us who love TEDTalks and those of you who are new to them, should be excited about the TED Conference’s newest contribution to our world — “Ads Worth Spreading“.
  “Ads Worth Spreading” is a [...]

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• The Big “Questions”: Facebook vs. LinkedIn

  Marketing Insights
  

  Facebook may have a serious following of 600 million worldwide but LinkedIn is the number one social media network in terms of growth; 1 million new users a week.  From jump street, LinkedIn established Q&A online communities through groups (both private and public). Self-identifying groups with large amounts of members are attractive potential markets.
  B-to-B marketers [...]

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• QR Codes: Fading Fad or Trend with Teeth?

  Interactive Marketing
  

  Two dimensional QR codes have been alive and abroad for several years and yet, the U.S. hasn’t quite taken to them.  Customers and users still aren’t sure what to do with them or why they’re on packages and posters. The early adopters didn’t spread as quickly as other technologies that were more tangible.
  Marketers must educate [...]

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• Trade Shows Offer Modern Day Silk Road

  Marketing Insights
  

  In spite of — or perhaps due to — our digital age, trade shows have become essential to a successful business.  As we constantly forget to unplug from our mobile devices, tablets and computers, there’s no better opportunity to connect with customers and others in your field. Trade shows are the modern day silk road [...]

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• Marketing Mayhem: Overhauling Your Marketing Strategy

  Marketing Insights
  

  We all know them, the mascots of large corporations — the creepy King of Burger King (since retired), Flo with her bump-it of Progressive Insurance, Mayhem (a personal favorite) of All State Insurance and now “Peggy” of Discover Credit-Cards in his Coogi sweater (tapping into call-center nightmares and a touch of xenophobia).
  The latter two fall [...]

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