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Domino’s Pizza puts negative customer commentary front and center in its new “Pizza Turnaround” marketing campaign. The TV commercials feature clips of focus group participant commentary on the pizza’s quality: “bland,” “boring,” “bad,” “the worst imitation of wheat crust,” and the list goes on. The CEO of Domino’s and a variety of Domino’s “employees” address [...]
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As a social media marketer, the recent spat between behemoth HP and struggling Kodak underscores how a small player can leverage this space to draw attention and possibly even draw larger competitors into a place that benefits the little guy.
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More and more brands are jumping onto social media sites without asking themselves one simple question: Why? Most have walked blindly into the social media arena because it’s free or because everyone else is doing it, without an actual social media strategy. Many have failed to realize that having accounts on Twitter, Facebook or MySpace, posting videos on YouTube, or creating a blog does not mean that you have a social media strategy.
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Creating a robust web presence is important now more than ever. A website with top of the line graphics, enough flash to slow even a 15mbps download speed, won’t do you much good if you can’t target clients and increase qualified traffic.
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Are your blog, Twitter feed and e-mail newsletters full of “important,” “relevant,” and “compelling” facts about why your products and services are better than your competitors? Do you make a great case? Lay out all the facts? Drive home the important messages?
You could be chasing away the people you are hoping to engage.
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CTIA Wireless—The Wireless Association recently released the Semi-Annual Wireless Industry Survey Results that may have significant implications for the mobile marketing industry.
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As more and more people are accessing the internet on their mobile phones, marketers are struggling to keep up with the changing landscape of internet usage. As of May 2008, Nielson reported that mobile internet had over 40 million active users with many sites attracting millions of unique users. This data indicates that mobile internet usage has reached a critical mass as an advertising medium in the US.
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Marketing norms have changed and marketers must adapt to these changes in order to be successful in the new marketplace. Following Ad Age’s Digital Conference last week, Ad Age released 5 New Rules for Marketing in the new digitized world.
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A successful social media strategy requires constant engagement with the communities that you are a part of online. Many marketers set up a twitter account, follow 100 people and expect to automatically gain a mass of followers. Unfortunately, it doesn’t work that way.
Developing social networks online is a lot like interacting with social networks in [...]
As salespeople and marketers, we often make the mistake of thinking from the inside out as opposed to outside in. We get so focused on “selling” and explaining our features that we fail to realize that we are very often off-topic from our prospects standpoint.
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