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But contest marketing should not be your only strategy to create brand buzz. Social media is a tool used for communication and should not be the objective of your marketing strategy. To remain engaged in the communication process across all channels, B2B marketers need to expand their online footprints.
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Social media provides the opportunity for market researchers to listen to and mine consumer insights, but this is not the only opportunity presented. Social media allows consumers to directly respond to the changing marketing conditions.
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For years Apple has been seen as hip, cool, and friendly, but has that happy reputation begun to sour? This once friendly tech-giant seems to be turning in to a grumpy version of its former self. On top of that, a battle has been brewing between Apple and Google for the top spot in the future of mobile phones.
Read More...1. We start caring more about our existing customers. Nothing like a recession to make us appreciate the customers we already have – what a shame that it takes this to make us realize that our greatest asset is often the most ignored from a marketing standpoint.
2. We are forced to get more strategic. When [...]
