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With a nod to the Christmas classic “Twas the Night Before Christmas”, we look at the predicted Media trends for the upcoming 2011. Read along to find out where the marketing and advertising industry is headed next year and laugh along with some of the references to the year that was.
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Since its advent, savvy business people have known that there was great value to be tapped by using social media as a way to promote, grow and raise awareness for their businesses. The problem has long been the ability to justify spending on an area that many feel is not able to be accurately measured.
Contrary [...]
As we have moved our clients into fully integrated programs we continue to find interesting ways to leverage content distribution and lead generation across the online marketing landscape. This recent article quantifies a few of the strategies and tactics that we are using in both our b2b and consumer client work.
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One of the most popular trends in marketing right now is viral campaigns. As consumers, we have all fallen victim to this tactic now and again. Remember the woman who quit her job via whiteboard and told everyone about her Farmville-addicted boss? Or what about the Jet Blue flight attendant who pulled an emergency escape? [...]
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Our nation’s colleges are finally stepping it up and embracing social media as viable classroom material. At Losasso, we’ve long believed that there are many opportunities for businesses to expand online through interactive marketing methods. It seems like Academia is finally taking the plunge.
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