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Creating a robust web presence is important now more than ever. A website with top of the line graphics, enough flash to slow even a 15mbps download speed, won’t do you much good if you can’t target clients and increase qualified traffic.
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In an effort to help traditional advertising agencies understand how to implement search marketing strategies, Google invited a panel of agency experts, including LoSasso president Scott LoSasso, to share their insights on how they have used search marketing and other online strategies to improve client and agency performance.
Read More...Interactive agencies that understand direct response marketing will win out in 2009.
Video: Why Most Interactive Advertising Doesn’t Work
Read More...As we’ve moved into this protracted period of slow to negative growth, we have talked a lot about how spending allocations must change and how the web has affected the landscape of marketing.
But shifting the focus of the message is equally important.
When people are hurting, they buy differently; they need more value. As marketers, it [...]
Scott LoSasso, President of LoSasso Advertising in Chicago, discusses marketing planning for 2009. With marketers concerned about the economy, it’s important to make sure that you don’t stop evolving. Online marketing is essential to positioning your company for growth coming out of the economic slowdown.
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