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Delta Air Lines recently announced that it would begin selling tickets through Facebook. Using “ticket windows”, the airline will allow customers to purchase tickets directly through the site. This is the first time an airline has made the move to allow consumers to buy tickets on the social media site rather than solely using the site as a means of promoting the brand…
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Your neighbor is doing it. Your kids are doing it. Your brother is doing it. Your friends are doing it. But, most importantly, your customers are doing it. If your business hasn’t thought about getting involved with location based social media, you may want to start before you’re left behind. Location is becoming a huge part of…
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Recently, barcodes have began to evolve into a way to quickly and easily share and transfer information about yourself (or whatever you may be scanning) with others, in the form of mobile barcodes, also known as QR codes.
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As an interactive agency we pay close attention to trends and statistics that relate to web usage and user experience. It is important for us to know that the sites we design and the user experiences we plan for our campaigns will be in step with the technological capabilities of the target market we are communicating with.
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Geolocation-based services are slowly gaining exposure with platforms like FourSquare and Gowalla, but the trend hasn’t completely caught on – yet. That may soon change if Facebook makes good on the recently speculated launch of a new application that will allow users to share their location via status updates. The launch may take place as early as this month, though Facebook has yet to confirm.
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Apple recently introduced iAd, a software system that puts ads into the apps available at the App Store. With ad space reportedly at a whopping $1 million and even more to get in at the launch, an Apple spokeswoman said the company will sell and serve the ads, while app developers will receive 60 percent of the revenue and Apple gets the other 40 percent.
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Twitter launched an advertising campaign that will put contextually relevant “promoted tweets” [read: paid] at the top of its search results pages.
Read More...In 2009, online marketing is just about the only area of budget growth for most marketers.
