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There are many more highlights from Pubcon, but I think my biggest take-away from the conference was that this industry continues to grow rapidly. It’s like saving money; the earlier companies adopt new trends, the better they will fare in the future.
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The problem with this type of internet personalization is that consumers do not get to decide what information comes their way. “[T]he Internet is showing us what it thinks we want to see, but not necessarily what we need to see.” Content we may want is edited out and we are surrounded by “information junk food.” When we are in our own bubbles, we are unable to view content that is relevant to our searches.
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Let’s face it. Online marketing IS keyword research. Without hours of research (and ensuring your research aligns with your goals), how can you expect to have success with PPC, generate quality traffic from SEO or monitor the correct conversations in social media? This isn’t a post to discuss the basics of keyword research, but instead will introduce some often-overlooked tools that can add value to your search and link-building campaigns.
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A fundamental change has occurred in buyer behavior — most now conduct the majority of their product research online. This shift has forever altered b-to-b marketing leadership practices. You can achieve marketing leadership by becoming a trusted resource for strong, practical information.
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Last month Google released a new Automated Rules feature in AdWords, only available to a limited number of advertisers. Google is in the process of releasing it to all advertisers. With this feature, advertisers can create rules to automatically change their budgets and bids, among other things, which make simple, but timely, daily maintenance very quick. These [...]
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With a nod to the Christmas classic “Twas the Night Before Christmas”, we look at the predicted Media trends for the upcoming 2011. Read along to find out where the marketing and advertising industry is headed next year and laugh along with some of the references to the year that was.
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Most superheroes come with supernatural powers acquired in scientific accidents. But when it comes to Batman, his flair for heroics often starts with his tool belt. Much like Batman, us search engine marketing mortals depend on tools for success. With so many marketing concepts under one job description, efficiency is always the goal, but not [...]
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We love the passion we see in the interactive advertising industry. The field is filled with dedicated, intelligent, positive thinking and we always enjoy the chance to interact with our peers. Social Media Breakfast Chicago, the local chapter of the national social organization, gathered last Tuesday at Event Architects in downtown Chicago and a few [...]
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Google launched their new Instant Search on September 8 and internet marketers everywhere collectively raised one giant eyebrow,
“Is SEO Dead?”
As is often the case, the answer to this internet marketing question is relative, depending largely on how you or your company defines search engine optimization (SEO). If your search team focuses exclusively on gaming the [...]
Marketers aren’t the only ones using SEO to their advantage. According to a 13-month study recently released by Google, malware (short for malicious software) authors are using black hat SEO techniques to push fake anti-virus software to unsuspecting users.
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