iDrive Interactive Marketing Blog | LoSasso Advertising » direct marketing http://www.losasso.com/idrive Interactive Marketing Blog from LoSasso Advertising Tue, 27 Jul 2010 18:23:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Why most interactive advertising doesn’t work http://www.losasso.com/idrive/interactive-marketing/why-most-interactive-advertising-doesnt-work/ http://www.losasso.com/idrive/interactive-marketing/why-most-interactive-advertising-doesnt-work/#comments Mon, 02 Feb 2009 21:56:59 +0000 Janelle http://www.losasso.com/iDrive/?p=319 ]]>

In 2009, online marketing is just about the only area of budget growth for most marketers. But how much of that money will be wasted? Scott LoSasso, President of Chicago interactive agency LoSasso Advertising, discusses why some marketers misstep as they venture further into this brave new world of interactive marketing.

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