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Only 17 months old, Groupon has blown up exponentially and garnered the attention of the world. The hot start-up has already passed the point where it could turn down a cool $6 billion from Google. The sole mar on the Groupon visage is the Superbowl, when they debuted a commercial poking fun at the struggles [...]
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n recent years social media platforms have revolutionized the way businesses connect with their target audiences. For the most part, B2C marketers have gotten most of the glory for their exciting and innovative social media programs, however some recent statistics show…
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Cash4Gold just bought a 30-second ad, slotted for the third quarter of Super Bowl XLIII, making the company the first direct-response advertiser to have a commercial during the big game.
Read More...As we’ve moved into this protracted period of slow to negative growth, we have talked a lot about how spending allocations must change and how the web has affected the landscape of marketing.
But shifting the focus of the message is equally important.
When people are hurting, they buy differently; they need more value. As marketers, it [...]
Despite uncertainties in the economy and financial markets in 2008, trends in online advertising continue on an upswing. The latest report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP reports that online advertising revenues reached $5.9 billion for the third quarter of 2008 – up 11% over the same period in 2007, reports a recent [...]
Read More...For many, technology is evolving too fast to keep up. For small- and mid-size businesses, Search Engine Marketing might be a new concept, but it can significantly impact your business. A SEM program will boost your visibility when people are searching the web. See some great tips for selling and buying SEM here: Prey or [...]
Read More...Scott LoSasso, President of LoSasso Advertising in Chicago, discusses marketing planning for 2009. With marketers concerned about the economy, it’s important to make sure that you don’t stop evolving. Online marketing is essential to positioning your company for growth coming out of the economic slowdown.
David Fabbri is Creative Director of LoSasso Advertising Inc., a Chicago based [...]
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