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Two dimensional QR codes have been alive and abroad for several years and yet, the U.S. hasn’t quite taken to them. Customers and users still aren’t sure what to do with them or why they’re on packages and posters. The early adopters didn’t spread as quickly as other technologies that were more tangible.
Marketers must educate [...]
A huge SNAFU happened a few weeks ago with two large companies, Chrysler and AFLAC, all thanks to two individual Twitter accounts.
An employee at New Media Strategies let slip an f-bomb and slammed Detroit drivers in what they thought was a personal account and turned out to be the @ChryslerAutos account. Regardless of which account [...]
Since its advent, savvy business people have known that there was great value to be tapped by using social media as a way to promote, grow and raise awareness for their businesses. The problem has long been the ability to justify spending on an area that many feel is not able to be accurately measured.
Contrary [...]
Driving content to the web continues to rise through corporate blogging. The adoption of this strategy can be leveraged to drive brand interaction and lead generation. We have found that a strategic focus on this activity improves opportunity in many areas of online marketing…
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Mediaweek reports that the Chicago Tribune is launching a new website combining social media, e-commerce, blog, news content and advertorials in one, convenient platform.
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As consumers continue to choose online media options over traditional forms of media like print newspapers, news sources are forced to search for new ways to stay profitable…
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