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Another windy morning in Chicago last Thursday ushered in an intrepid LoSasso quartet to The Drake Hotel. Awaiting LoSasso President, Scott LoSasso and Vice President, Mark Hollingsworth were professors from colleges and universities around the Midwest, plumbing the depths of LoSasso’s interactive marketing expertise at the 2011 Spring Marketing Management Association Conference. The talk was [...]
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Only 17 months old, Groupon has blown up exponentially and garnered the attention of the world. The hot start-up has already passed the point where it could turn down a cool $6 billion from Google. The sole mar on the Groupon visage is the Superbowl, when they debuted a commercial poking fun at the struggles [...]
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Last fall, New York City’s subway cars got fancy new clothes. Striving to buttress the MLB’s “Never Miss a Moment” campaign, advertisements wrapped both inside and outside the cars to promote Major League Baseball’s coverage of the Yankees. Industrial cities, like those bordering Chicago, could benefit by branching out into advertising space they may not [...]
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The “You’re Invited” approach to the Oscars this year meant a gang of reporters and camera crews documenting the stars every move. The constant tracking and younger vibe of the Oscars was a direct result of the network’s decision to create greater transparency of the event.
Feedback from the Oscars made it clear that transparency backfired. [...]
What does net neutrality and its ensuing court battles have to do with B2B and B2C marketing strategies? A bushel and a peck.
Since fall of last year, the F.C.C. and large corporations (Google, Verizon, AT&T, Comcast) have been duking it out over government regulation of the internet – which as of right now is still [...]
” ‘Cause you can look right through me, walk right by me, and never know I’m there…” Or so goes Amos Hart’s sad little song in the musical Chicago. Poor invisible Amos’ verse embodies the challenges facing websites struggling to create relevant content.
There’s been much debate over the amount of social media we process as [...]
It sounds counter-intuitive in the marketing world but when coupled with innovative messaging, sticking to your guns produces advertising that connects. No industry has embraced this more visibly than the Detroit auto industry. The 2011 Super Bowl is a great indicator of the swift turn-around the industry has made with its “Imported from Detroit” ads.
Government [...]
What keeps brand managers awake at night? I have no idea but my guess is it’s brand integrity and the constant battle against those who would destroy their hard work. I speak of course of the social media cornucopia that spilleth over with third parties ripping or altering others’ brand messaging. This is the cost [...]
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As I browsed through Advertising Age’s Promotional Supplement to their steamy Valentine’s Day, The Relationship Issue, I fell across a small article titled “The world’s global media habits in a word? More.” I figured as a 20 something in a big city with an iPhone, that social media and my mobile device were perking along [...]
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When it comes to capturing the essence of a company, product or service, there are no shortcuts. Branding can be one of the more nebulous tasks a marketer will ever take on. Hence the reason so few brands are truly transcendent (Apple, Nike and Disney, to name a few).
Before you crumble under the pressure, take [...]
