“Search is the ultimate online acquisition tool, and therefore is positioned to do relatively well in this economy.”
Read More...Posts Tagged "Advertising"
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Many companies are successfully using The Great Depression of the 1930s as a marketing tactic during the times.
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Interactive agencies that understand direct response marketing will win out in 2009.
Video: Why Most Interactive Advertising Doesn’t Work
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Cash4Gold just bought a 30-second ad, slotted for the third quarter of Super Bowl XLIII, making the company the first direct-response advertiser to have a commercial during the big game.
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As we’ve moved into this protracted period of slow to negative growth, we have talked a lot about how spending allocations must change and how the web has affected the landscape of marketing.
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But shifting the focus of the message is equally important.
When people are hurting, they buy differently; they need more value. As marketers, it [...]




