Posts Tagged "Advertising"

• Search Engine Marketing Spend to Double

  Interactive Marketing
  

  “Search is the ultimate online acquisition tool, and therefore is positioned to do relatively well in this economy.”

  Read More...

• Blogworthy Sandwich Meat

  Marketing Insights
  

  Oscar Mayer recently ran this full-page ad in Newsweek.

  

  It seems to be working.

  Read More...

• Depression Era Advertising

  Marketing Insights
  

  Many companies are successfully using The Great Depression of the 1930s as a marketing tactic during the times.

  Read More...

• The Marketing Renaissance: Direct Response

  Interactive Marketing
  Interactive agencies that understand direct response marketing will win out in 2009.

  Video: Why Most Interactive Advertising Doesn’t Work

  Read More...

• Direct Response. Too Legit to Quit.

  Marketing Insights
  

  Cash4Gold just bought a 30-second ad, slotted for the third quarter of Super Bowl XLIII, making the company the first direct-response advertiser to have a commercial during the big game.

  Read More...

• Refocus on the value of your marketing message

  Marketing Insights
  As we’ve moved into this protracted period of slow to negative growth, we have talked a lot about how spending allocations must change and how the web has affected the landscape of marketing.
  But shifting the focus of the message is equally important.
  When people are hurting, they buy differently; they need more value. As marketers, it [...]

  Read More...

• Conservative and proud of Obama – How can you not be inspired?

  Marketing Insights
  Whether you voted for Barack Obama or John McCain, I urge you to find it within your heart to absorb this moment. Enjoy it and take pride in being an American today. This is a watershed moment in U.S. history.
   
  If you voted for John McCain, you do not need to regret your vote to [...]

  Read More...