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As an interactive agency we pay close attention to trends and statistics that relate to web usage and user experience. It is important for us to know that the sites we design and the user experiences we plan for our campaigns will be in step with the technological capabilities of the target market we are communicating with.
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For years Apple has been seen as hip, cool, and friendly, but has that happy reputation begun to sour? This once friendly tech-giant seems to be turning in to a grumpy version of its former self. On top of that, a battle has been brewing between Apple and Google for the top spot in the future of mobile phones.
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Apple recently introduced iAd, a software system that puts ads into the apps available at the App Store. With ad space reportedly at a whopping $1 million and even more to get in at the launch, an Apple spokeswoman said the company will sell and serve the ads, while app developers will receive 60 percent of the revenue and Apple gets the other 40 percent.
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In a recent effort for our client Brunswick, LoSasso kicked off the Wii-a-Day Giveaway in September. This effort was primarily supported by the launch of a new social media presence for Brunswick on Facebook, YouTube and Twitter, developed by LoSasso’s interactive division. While the giveaway continues, the response has been so strong, we couldn’t resist sharing a few key results to-date.
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User Centric, Inc conducted an eye-tracking study that established Bing’s platform is more effective for ads than Google’s.
The study tracked the eye movements of 21 participants as they conducted search tasks in each engine. Roughly 42% of the participants look at Bing ads after each search, compared to only 25% of participants at a Google [...]
This month the Intaractive Advertisng Bureau (IAB) released a set of best practices for advertising on social media sites. These practices attempt to establish a code of ethics for corporations to effectively and successfully advertise through social media.
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Times are tight for everyone. Marketing and Advertising budgets are being cut every month, which leaves little room for creative campaigns. Or does it? This economy requires marketers to think outside the box. Marketers must spend smartly. In order for your business to grow, you cannot plant your marketing seeds on barren soil. You should invest in new ideas and original approaches to ensure that your marketing attempts aren’t wasted on uninterested consumers.
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The good-ole days of audience members sitting around the living room captivated by TV programming are gone. Current viewers surf the net, talk on their cell and send text messages while watching their favorite programs on TV. This is especially true for viewers of the CW’s “Gossip Girl.” Ad Age reports that the CW will air a new breed of ads next week that target this media hungry audience. The “cwingers” ads stimulate the viewers to move from TV to online and then back to TV.
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Chicago’s most iconic structure, the Sears Tower, will here-after be referred to as Willis Tower. Willis Group Holdings(WGH) will be paying a mere $14.50-per-square-foot rent and receive naming rights for free.
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A school located near Houston’s George Bush Intercontinental Airport is considering plans to sell ad space on its roof, parking lot and stadium. Even the bottom of the school’s swimming pool is a potential money-making spot.
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