Maintaining a high keyword quality score is vital to improving your pay per click campaigns. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, discusses the value of achieving high quality scores for your keywords.
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Mike Hernalsteen is the Senior Interactive Marketing Specialist at LoSasso Advertising Inc., a Chicago based interactive agency where he develops comprehensive online marketing strategies for leading B2B and consumer brands. (See more posts by Mike)
Improving Your Google Adwords Quality Score on October 27, 2009
[...] costs and the higher your Ad Rank (or ad position.) To see how Google does this, watch our recent SEM Minute on Quality [...]