Our Online Marketing Specialist, Mike Hernalsteen, explains what he calls “actionable metrics”. These are metrics where there are certain actions you can take to improve PPC Performance.
Mike Hernalsteen is the Senior Interactive Marketing Specialist at LoSasso Advertising Inc., a Chicago based interactive agency where he develops comprehensive online marketing strategies for leading B2B and consumer brands. (See more posts by Mike)
RavenHunt II Winners & Answers « Internet Marketing Blog on April 5, 2010
[...] Hidden on the LoSasso’s post “Actionable PPC Metrics“, you actually had to watch the video they created to find the clue. About 15 seconds into [...]
RavenHunt II Winners & Answers — Superstructure on April 6, 2010
[...] Hidden on the LoSasso’s post “Actionable PPC Metrics“, you actually had to watch the video they created to find the clue. About 15 seconds into [...]