Facebook announced multiple new initiatives Wednesday at the F8 conference all aimed at one goal: to expand Facebook’s already massive reach even further across the web.
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How can corporations use social media to their advantage while at the same time gaining friends or followers for their pages? The answer is simple and goes back to the root of what people look for in a friendship – a mutually beneficial relationship.
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Twitter launched an advertising campaign that will put contextually relevant “promoted tweets” [read: paid] at the top of its search results pages.
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While site speed may not hold too much bearing on Google’s search ratings as of now, some of the other benefits of having a quick site may have you kicking your site speed into high gear.
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Watch as Mike discusses the importance of keyword research for your SEO and PPC campaigns.
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First Twitter asked:”What are you doing?” Then they asked: “What’s happening?” Now the question of the moment seems to be “Where are you?”
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Although social media has no physical boundaries, online behavior changes from country to country. In the past few months, a number of studies have been conducted that take a look at the difference in social media usage around the globe.
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A few years ago, when you had a negative experience with a brand, you would share your story with a few friends or family members. In this new era of social media, however, you tweet about it, update your Facebook status, or voice frustration through a negative review on Yelp. With this new way of sharing our experiences, brands are required to become more transparent than ever before.
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Our Online Marketing Specialist, Mike Hernalsteen, explains what he calls “actionable metrics”. These are metrics where there are certain actions you can take to improve PPC Performance.
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While 106.5 million viewers tuned in to the New Orleans Saints Super Bowl XLIV victory, a great majority also anticipated the creative commercial debuts. This year, many companies topped the list: Snickers featured a football-playing Betty White, Denny’s urged Chickens to lay low, Budweiser created a house completely made of Bud Light cans, and a [...]
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