Whether you voted for Barack Obama or John McCain, I urge you to find it within your heart to absorb this moment. Enjoy it and take pride in being an American today. This is a watershed moment in U.S. history.
If you voted for John McCain, you do not need to regret your vote to be excited about what you are a part of. You do not have to hope Obama fails to remain true to your principles. We are experiencing a tipping point in our culture. We are witnessing the power of a different type of hope that has been realized – the gravity of this election is undeniable.
This moment has been ushered in by ideals that have grown within the hearts of the people of country since its inception – brought forward by the civil rights movement. This is about our country growing beyond barriers that have hindered our global evolution as a society.
I voted for John McCain because I believe he is a great man. As a small business owner, I feel that many of his positions would be more favorable to my business, employees and clients than those advanced by the leaders in the Democratic party. I still believe those things are true as I celebrate what happened yesterday, November 4, 2008. Today, I feel pride in country over pressure around policy.
To put this into context – from a marketing perspective, the Obama brand has won praise from our industry. His use of social media, grassroots efforts and well targeted spending is a testament to the power of good strategy. But marketing only works when you connect a good product with a market that has a need and is ready to buy. It speaks volumes that our country is ready to buy the product that is Barack Obama.
Congratulations Mr. President elect, I am proud to give your brand a chance to earn my loyalty.
Scott LoSasso is President of LoSasso Advertising Inc., a Chicago based interactive agency specializing in content marketing strategies and customer acquisition for leading B2B and consumer brands. (See more posts by Scott)
berry on November 5, 2008
Thanks for this thoughtful post. As John McCain with his concession speech, you have captured in words what is so true about this moment in history. Let us move ahead together, and renew our country’s respect in the world.
Mark on November 5, 2008
I agree that we must give the Obama brand a chance to earn our loyalty and I’m willing to do that. Your summary is spot on. It was a historic moment last night for the US. Barack Obama broke through a barrier that many thought impossible. He declared, “Change has come to America.” It truly has, I’ll be watching closely over the next year to see what changes move forward. His campaign set the bar very high for his administration. One promise he did make is sure to go unbroken, the promise of a new puppy for his daughters in the White House!
David on November 6, 2008
A good man has been elected in Barack Obama. But now the hard work begins. I was listening to NPR earlier today and between North Korea, and Iran and Guantanamo and the financial and credit crisis and everything else, it seems Pres-elect Obama has gone and got himself a big ol’ mess to mop up in a very complicated world. Let’s hope he is as visionary as we all want him to be. He has a lot to live up to. It’s not a job I would ever want. It is, in fact, the hardest and most important job in the world.
Matt on November 6, 2008
I really don’t know what I’m going to do without any polls to follow. I already feel an emptiness that I’m not sure will subside soon. I guess I could follow his approval rating when he takes office, but there’s no win/lose at the end. Kind of a fool’s pastime. I can’t bash McCain anymore because that would be mean. I can however prepare for 2012 and the Palin/Joe the Plumber ticket. That would be interesting to see, and early polling indicates that 77.34% of Americans consider it a plausible scenario with 8% undecided. There I go again. It’s not gonna be easy.
It was amazing to see Chicago as the backdrop to such a historic moment.
Good post.