Ben & Jerry’s announced last week that it was behind the unsettling corporate site, Cyclone Dairy, a company marketing milk from 100% cloned cows. Part April Fool’s Day prank, part educational campaign, the fake site, which went up about two weeks ago, was created to drive awareness about the use of cloned animals in the food supply and advocate Congress create a national registry and tracking system. AOR Cone supported the initiative. Thanks to PRWeek’s blog The Cycle for this piece.
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One Response to “Cloned Cow Milk (Perfect Cows Make Perfect Milk)”
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berry on April 12, 2009
So perfect for b & j! More companies should live their values, and advocate for change when they are making so much money.