http://www.losasso.com/idrive/marketing-insights/cash4gold-in-super-bowl/ Interactive Marketing Blog from LoSasso Advertising Fri, 04 Nov 2011 14:53:19 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.losasso.com/idrive/marketing-insights/cash4gold-in-super-bowl/comment-page-1/#comment-284 David Fri, 30 Jan 2009 21:28:15 +0000 http://www.losasso.com/iDrive/?p=280#comment-284 Maybe they bought a super Super Bowl pay for performance rate......;) Maybe they bought a super Super Bowl pay for performance rate……;)

]]> http://www.losasso.com/idrive/marketing-insights/cash4gold-in-super-bowl/comment-page-1/#comment-283 Scott L Fri, 30 Jan 2009 15:45:42 +0000 http://www.losasso.com/iDrive/?p=280#comment-283 A DR ad for a pawn shop during the Super Bowl? WOW! This goes against the proven DR principle of buy low cpm when people will take the time to respond. I hope they report on the success - but am sure they will spin, spin, spin. From a traditional DR ROI perspective THIS WILL BOMB. But I appreciate the guts to try it, business must be good. A DR ad for a pawn shop during the Super Bowl? WOW! This goes against the proven DR principle of buy low cpm when people will take the time to respond. I hope they report on the success – but am sure they will spin, spin, spin. From a traditional DR ROI perspective THIS WILL BOMB. But I appreciate the guts to try it, business must be good.

]]> http://www.losasso.com/idrive/marketing-insights/cash4gold-in-super-bowl/comment-page-1/#comment-282 David Fri, 30 Jan 2009 15:44:52 +0000 http://www.losasso.com/iDrive/?p=280#comment-282 Love this. Direct response gets creative - hilarious. Ed McMahon and MC Hammer duel it out to see who can cash in more of their gold - since they're both broke. Classic. Nice find Janelle. Love this. Direct response gets creative – hilarious. Ed McMahon and MC Hammer duel it out to see who can cash in more of their gold – since they’re both broke. Classic. Nice find Janelle.

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