I just installed a nice little tool on this site called Snap Shots that enhances links with visual previews of the destination site, interactive excerpts of Wikipedia articles, MySpace profiles, IMDb profiles and Amazon products, displays inline videos, RSS, MP3s, photos, stock charts and more.
Sometimes the Snap Shot window will bring you the information you need, without your having to click the link, while other times it lets you “look ahead,” before deciding if you want to follow a link or not. It seems like it could be a pretty cool tool.
If you decide it’s annoying, just click the Options icon in the upper right corner of the Snap Shot and opt-out.
David Fabbri is Creative Director of LoSasso Advertising Inc., a Chicago based interactive agency specializing in content marketing strategies and customer acquisition for leading B2B and consumer brands. (See more posts by David)



