Marketing norms have changed and marketers must adapt to these changes in order to be successful in the new marketplace. Following Ad Age’s Digital Conference last week, Ad Age released 5 New Rules for Marketing in the new digitized world.
Five new rules for marketing
Consumers have increasing control over the information they receive and this means marketers must work that much harder to get their brand in front of receptive consumers. By incorporating these rules into your marketing plan, you can increase your brand’s impact.
Three points to seeking a seat at someone else’s table | The Marketing Diner :: Feed Your Brand - Not Your Ego on May 5, 2009
[...] once the consumer has let you stay, it’s time for you to give them a reason to let you have a long-term seat at their table. Like any good guest in a conversation, this requires both give and [...]