In 2009, online marketing is just about the only area of budget growth for most marketers. But how much of that money will be wasted? Scott LoSasso, President of Chicago interactive agency LoSasso Advertising, discusses why some marketers misstep as they venture further into this brave new world of interactive marketing.
-
-
One Response to “Why most interactive advertising doesn’t work”
Leave a Reply
Plu on March 6, 2009
Scotty,
Nice piece. As usual, I did not understand a lot of it as you were using terminology that I am not use to. You are talking over my head dude.
What is your cell number?
Pluman