http://www.losasso.com/idrive/interactive-marketing/what-augmented-reality-means-for-marketers/ Interactive Marketing Blog from LoSasso Advertising Fri, 04 Nov 2011 14:53:19 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.losasso.com/idrive/interactive-marketing/what-augmented-reality-means-for-marketers/comment-page-1/#comment-980 Erin Mon, 21 Dec 2009 20:13:16 +0000 http://www.losasso.com/idrive/?p=1566#comment-980 There are numerous software developers. Some on the forefront include Metaio, ARSights, Pachube, GE, and many others. There's no doubt this market is set to grow in the upcoming months. There are numerous software developers. Some on the forefront include Metaio, ARSights, Pachube, GE, and many others. There’s no doubt this market is set to grow in the upcoming months.

]]> http://www.losasso.com/idrive/interactive-marketing/what-augmented-reality-means-for-marketers/comment-page-1/#comment-978 scott Mon, 21 Dec 2009 16:27:14 +0000 http://www.losasso.com/idrive/?p=1566#comment-978 Actually saw something a bit like this from Seco Tools - it was a coaster that had a tool on it and when recognized by the camera, it came to life. Unfortunately, it didn't run on my machine though. I respect their guts to step out though... Before long the glitches will be gone - could be interesting to use with PURLs and the obvious measurement of print could be very valuable as well. As with everything strategy and end-user benefit will drive success. Actually saw something a bit like this from Seco Tools – it was a coaster that had a tool on it and when recognized by the camera, it came to life. Unfortunately, it didn’t run on my machine though. I respect their guts to step out though… Before long the glitches will be gone – could be interesting to use with PURLs and the obvious measurement of print could be very valuable as well. As with everything strategy and end-user benefit will drive success.

]]> http://www.losasso.com/idrive/interactive-marketing/what-augmented-reality-means-for-marketers/comment-page-1/#comment-972 David Sun, 20 Dec 2009 14:47:36 +0000 http://www.losasso.com/idrive/?p=1566#comment-972 Thanks for the post. It will be interesting to see where this technology goes. Good to have it on the radar screen. Do you know who makes the software you have to download for it to work, or are there multiple versions/developers? Thanks for the post. It will be interesting to see where this technology goes. Good to have it on the radar screen. Do you know who makes the software you have to download for it to work, or are there multiple versions/developers?

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