Worldwide Partners, Inc. recently surveyed agency executives about the predicted direction of their clients’ advertising budgets for 2009.
It’s no surprise that many seem pessimistic, but digital marketing seems to be bucking the trend.
The next few years will be quite interesting for marketers. There will be a mad rush to learn how to make the web work harder, and agencies that understand direct response will win out.
A focus on measurement and marketing metrics along with an understanding of multi-variant testing and other direct marketing methods will provide a big advantage over traditional brand marketers.
Survey results show that digital marketing will grow for 62% of marketers in 2009. Given the economy, it is a critical year to do it right.
Don’t you think?
Video: Why Most Interactive Advertising Doesn’t Work
Scott LoSasso is President of LoSasso Advertising Inc., a Chicago based interactive agency specializing in content marketing strategies and customer acquisition for leading B2B and consumer brands. (See more posts by Scott)
Janelle on February 2, 2009
Good find, Scott.
It’s so important to companies right now to use forms of advertising that are measurable. When we’re pinching pennies, it’s nice to see just how much bang we get for our buck.