
While 106.5 million viewers tuned in to the New Orleans Saints Super Bowl XLIV victory, a great majority also anticipated the creative commercial debuts. This year, many companies topped the list: Snickers featured a football-playing Betty White, Denny’s urged Chickens to lay low, Budweiser created a house completely made of Bud Light cans, and a life-long friendship between a Clydesdale and bull.
But it was Google’s low-production, highly emotive “Parisian Love” that made the biggest impact in the online viewing aftermath. As of February 11, the commercial gained over 3.4 million views on YouTube; the next in line with 1.7 million YouTube views is Doritos “House Rules.”
This year’s Super Bowl boasts viewer numbers so high, it ended the 27-year reign of the M*A*S*H series finale as the most-watched U.S. television broadcast ever. (There were 70 million fewer Americans back in 1983, making Sunday’s Super Bowl technically lag behind the M*A*S*H finale in share numbers.) Still, it’s an impressive feat: as record-breaking numbers of viewers tuned in Sunday, and word spread online, Google’s Parisian Love spot received the most hits.
It’s no surprise that the Google name is so highly recognizable it trumped brand giants like Doritos, Budweiser, Coca-Cola, Volkswagen, Dodge, and Dr. Pepper. As our society forges on with the online revolution, it seems only fitting that Google, the brand that just happens to be a powerful search engine, was viewed more than any others on the Super Bowl 44’s YouTube channel.




Big Brand Social Media Marketing Ready for Kickoff on February 4, 2011
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