Comments on: Why is Online Advertising Up 11%? http://www.losasso.com/idrive/interactive-marketing/online-advertising-up-11/ Interactive Marketing Blog from LoSasso Advertising Tue, 24 Aug 2010 15:48:31 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Rolv Heggenhougen http://www.losasso.com/idrive/interactive-marketing/online-advertising-up-11/comment-page-1/#comment-8 Rolv Heggenhougen Mon, 24 Nov 2008 15:33:28 +0000 http://www.losasso.com/iDrive/?p=125#comment-8 Imagine how online advertising would explode if every business used their existing external emails to advertise for themselves (and some for natural 3rd parties). Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company? You have a website. You send emails. Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead? No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept. Imagine how online advertising would explode if every business used their existing external emails to advertise for themselves (and some for natural 3rd parties).

Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company?

You have a website.
You send emails.

Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?

No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.

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