Despite uncertainties in the economy and financial markets in 2008, trends in online advertising continue on an upswing. The latest report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP reports that online advertising revenues reached $5.9 billion for the third quarter of 2008 – up 11% over the same period in 2007, reports a recent post in Marketing Vox.
It comes as no surprise that despite a faultering US economy, online ad spending is up. Now more than ever, the increased measurability, targetability and direct path from online ads to trackable response mechanisms make search marketing and online advertising an attractive place to spend shrinking ad budget dollars. When things get tight, it’s nice to know if what you’re doing is working.
David Fabbri is Creative Director of LoSasso Advertising Inc., a Chicago based interactive agency specializing in content marketing strategies and customer acquisition for leading B2B and consumer brands. (See more posts by David)
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Rolv Heggenhougen on November 24, 2008
Imagine how online advertising would explode if every business used their existing external emails to advertise for themselves (and some for natural 3rd parties).
Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company?
You have a website.
You send emails.
Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.