Scott LoSasso, President of LoSasso Advertising, answers questions from the audience and panel moderator Gary Slack of Slack Barshinger at Google offices in Chicago.

In an effort to help traditional advertising agencies understand how to implement search marketing strategies, Google invited a panel of agency experts to share their insights on how they have used search marketing and other online strategies to improve client and agency performance.

Scott LoSasso comments, “I was flattered to be asked to sit on the panel. The past few years have been such an interesting time of change in this industry. We continue to work very hard with our clients and staff to integrate everything we do. It requires a vigilant effort and a fundamental shift in thinking. This was a fun event and I was happy to share some of what we have learned.”

Google offers a full suite of tools for search management, and they are in the process of rolling out new support services to help agencies leverage their platform.