15 students from Luther College made a trip on January 18^th to visit LoSasso Advertising in Chicago. As part of a “Marketing to Generation Y” course, the group, led by Business Professor Don Jones, had the opportunity to learn from industry experts and expand their education outside of the classroom.  The course has a strong emphasis on social media and selected LoSasso as their agency of choice because of our expertise in interactive marketing and leadership in the social media arena.

The group spent two action packed days at our agency, gaining valuable insight on the many facets of interactive marketing. On day one, the LoSasso team led the discussion with an overview of the industry along with the history of our agency and transition into the interactive marketing realm.  The day also included a crash course in search engine optimization (SEO) and pay per click advertising (PPC).  Students learned first hand how to build a web presence, launch a targeted social media campaign, and evaluate its success. On day two, students heard from other industry experts.  John Viola, Director of Sponsorships for the Chicago Bulls, talked to the group about the importance of engaging consumers through promotions that encourage connections with a brand. Bill Lemming, VP of Subscriber Mail, taught the students about the e-mail marketing service provider and discussed how to develop and deliver successful email marketing campaigns.

The visit to LoSasso gave students the chance to get a glimpse of the inner workings of a successful agency. Since many of the students will be entering the workforce in the next year, they will soon be able to apply this knowledge outside of the classroom.  The workshop was a great opportunity for them to hear different perspectives and ask questions to industry experts.