http://www.losasso.com/idrive/interactive-marketing/ftc-blog-transparency/ Interactive Marketing Blog from LoSasso Advertising Fri, 04 Nov 2011 14:53:19 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.losasso.com/idrive/interactive-marketing/ftc-blog-transparency/comment-page-1/#comment-487 Maggie @ LoSasso Wed, 07 Oct 2009 14:40:03 +0000 http://www.losasso.com/idrive/?p=1359#comment-487 According to the revised FTC Guidelines, "advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as “results not typical” – the revised Guides no longer contain this safe harbor." ...so I would interpret this to believe that the guidelines are intended to prevent such practices, but whether or not they will be successful at completely preventing them is yet to be seen. To read the entire article visit: http://ftc.gov/opa/2009/10/endortest.shtm According to the revised FTC Guidelines, “advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as “results not typical” – the revised Guides no longer contain this safe harbor.” …so I would interpret this to believe that the guidelines are intended to prevent such practices, but whether or not they will be successful at completely preventing them is yet to be seen. To read the entire article visit: http://ftc.gov/opa/2009/10/endortest.shtm

]]> http://www.losasso.com/idrive/interactive-marketing/ftc-blog-transparency/comment-page-1/#comment-479 Don Jones Mon, 05 Oct 2009 22:21:31 +0000 http://www.losasso.com/idrive/?p=1359#comment-479 How about those who post- acting like customers - when they are really part of the compensation change. Is there any regulation on them to disclose? How about those who post- acting like customers – when they are really part of the compensation change. Is there any regulation on them to disclose?

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