http://www.losasso.com/idrive Interactive Marketing Blog from LoSasso Advertising Thu, 26 Jan 2012 02:02:36 +0000 http://backend.userland.com/rss092 en If you haven’t thought about search engine marketing (SEM) or search engine optimization (SEO) yet, it’s time to jump onboard the search train. Think about some of the goals of your marketing campaigns – building awareness, boosting ROI, and increasing conversions. What do you think your company’s website is for? Reach ... http://www.losasso.com/idrive/featured-posts/essential-to-seo-reach-relevance-and-roi/ YouTube has over 3 billion views every 24 hours. Think of the influence YouTube has had on musicians, brands and reputations – Justin Bieber, Orabrush and Domino’s Pizza have gone viral via video marketing. As marketers, we need to understand that not everyone is going to be influenced by traditional media ... http://www.losasso.com/idrive/interactive-marketing/video-marketing-enhance-seo-and-boost-visibility/ I attended Pubcon last week and learned a lot about where the marketing industry is headed. Here are a few trends (that were discussed in nearly every session) that companies should be thinking about moving forward into 2012: 1. Mobile The future is mobile.  Look around.  Virtually everyone around you owns a ... http://www.losasso.com/idrive/featured-posts/3-key-trends-to-look-out-for/ Painting a portrait with data Most people in marketing are familiar with the concept of a persona. The idea is pretty simple. Using known information, research and customer interviews, you create a detailed character that best represents your target. The persona has a name, a photo and a well-developed back-story that ... http://www.losasso.com/idrive/featured-posts/using-personas-to-create-greater-social-media-engagement/ Google+ Devotee Call me a brand evangelist, an ambassador, a hired goon but I am a proud Google Plusser and here’s why. Conversation – I can actually have an engaging conversation in Google+ about issues that are meaningful to me. Circles – I can curate to whom I listen. I can mute posts ... http://www.losasso.com/idrive/interactive-marketing/introduction-to-google-plus/ Happy Halloween! Are you ready for the big Halloween scare? Facebook and Twitter do not define social media. Social media refers to a core strategy in which we create content to engage consumers. The idea is that marketers should use social media (Facebook, Twitter and the like) to leverage their content strategies. Top ... http://www.losasso.com/idrive/interactive-marketing/age-of-personalization/ Whether you’re an ad agency looking for new business or a supplier serving the marketing needs of businesses, you need to be aware of the challenges CMOs are facing today. A new IBM study of 1,700 chief marketing officers reveals that respondents are feeling stretched, but are also excited about ... http://www.losasso.com/idrive/featured-posts/what-if-everything-about-marketing-changed/ The value of human interaction in business is as important as ever today. Marketers need to incorporate PR, advertising, traditional and direct marketing into their multi-channel campaigns if they want to be consumer-centric. It is important to produce different types of campaigns and allow many ways to exchange ideas. The cookie-cutter ... http://www.losasso.com/idrive/marketing-insights/consumer-experience-have-got-the-power/ Jen Doyle, Senior Research Manager at Marketing Sherpa, recently published an article highlighting survey results about perceived 2012 marketing challenges titled “Top barriers to overcoming B2B marketing challenges.” Marketers listed “Lack of resources in staffing, budgeting or time” as their number-one challenge—by a large margin. While it may seem like ... http://www.losasso.com/idrive/featured-posts/top-3-challenges-marketers-will-face-in-2012/ Dancing hamsters + the top summer song of 2011= awesome! KIA®’s Share Some Soul campaign encourages dancing…lots of dancing. To enter, consumers can submit videos of themselves getting down to Party Rock Anthem via KIA®’s YouTube channel and Facebook page. What’s at stake? The winner earns his/herself a $10,000 cash prize ... http://www.losasso.com/idrive/interactive-marketing/contest-marketing-increase-brand-awareness/