http://www.losasso.com/idrive Interactive Marketing Blog from LoSasso Advertising Fri, 19 Mar 2010 17:02:39 +0000 http://backend.userland.com/rss092 en First Twitter asked: "What are you doing?” Then they asked: "What's happening?”  Now the question of the moment seems to be “Where are you?”  Twitter, however, was not the first to ask this question, and they are not the only ones wanting to know our whereabouts. Even though they recently ... http://www.losasso.com/idrive/interactive-marketing/are-location-based-services-going-mainstream/ Although social media has no physical boundaries, online behavior changes from country to country.  In the past few months, a number of studies have been conducted that take a look at the difference in social media usage around the globe. A recent study by Unica put a stoplight on the difference ... http://www.losasso.com/idrive/interactive-marketing/social-media-around-the-world/ A few years ago, when you had a negative experience with a brand, you would share your story with a few friends or family members. In this new era of social media, however, you tweet about it, update your Facebook status, or voice frustration through a negative review on Yelp. ... http://www.losasso.com/idrive/interactive-marketing/negative-customer-reviews-and-social-media/ Our Online Marketing Specialist, Mike Hernalsteen, explains what he calls "actionable metrics". These are metrics where there are certain actions you can take to improve PPC Performance. http://www.losasso.com/idrive/sem-minute/actionable-ppc-metrics/ While 106.5 million viewers tuned in to the New Orleans Saints Super Bowl XLIV victory, a great majority also anticipated the creative commercial debuts. This year, many companies topped the list: Snickers featured a football-playing Betty White, Denny’s urged Chickens to lay low, Budweiser created a house completely made of ... http://www.losasso.com/idrive/interactive-marketing/super-bowl-xliv%e2%80%99s-most-viewed-online-ad/ 15 students from Luther College made a trip on January 18th to visit LoSasso Advertising in Chicago. As part of a “Marketing to Generation Y” course, the group, led by Business Professor Don Jones, had the opportunity to learn from industry experts and expand their education outside of the classroom.  ... http://www.losasso.com/idrive/interactive-marketing/losasso-hosts-future-generation-y-marketers/ Domino’s Pizza puts negative customer commentary front and center in its new "Pizza Turnaround" marketing campaign. The TV commercials feature clips of focus group participant commentary on the pizza's quality: "bland," "boring," "bad," "the worst imitation of wheat crust," and the list goes on. The CEO of Domino’s and a ... http://www.losasso.com/idrive/interactive-marketing/dominos-pizza-turnaround/ Technology and convenience are playing large roles in raising relief for those suffering from the devastating 7.0 earthquake that hit Haiti earlier this week. Many foundations are using our beloved technology to make giving easier than ever. One of the most noteworthy and successful fundraiser is the mobile contribution. Organizations like ... http://www.losasso.com/idrive/featured-posts/haiti/ Only a few days into the new year and there are already many things to look forward to in the world of social media and public relations.  More and more brands are abandoning traditional promotional outlets in favor of more social ones. With companies like Pepsi forking over $20m to ... http://www.losasso.com/idrive/uncategorized/how-will-audience-engagement-impact-measurement/ [caption id="attachment_1588" align="alignleft" width="300" caption="Chain Reaction"][/caption] As a social media marketer, the recent spat between behemoth HP and struggling Kodak underscores how a small player can leverage this space to draw attention and possibly even draw larger competitors into a place that benefits the little guy. Basically, HP is ... http://www.losasso.com/idrive/marketing-insights/social-media-bad-place-to-act-like-a-bully/