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Only a few days into the new year and there are already many things to look forward to in the world of social media and public relations. More and more brands are abandoning traditional promotional outlets in favor of more social ones. With companies like Pepsi forking over $20m to step into the online arena, measuring a campaign’s success in the social media realm is more relevant than ever before. Assessing audience “engagement” will undoubtedly be a hot topic in 2010.
Read More...At this point, most of us have done the coffee house business meeting. If it’s not a regular occurance, at least an occasional one. The neutral meeting place could be convenient for a number of reasons: its location, free wireless access, or proximity to your next appointment. Just don’t forget your ettiquette.
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The financial crisis and resulting bailout is a sad state of affairs no matter how you slice it, but this will help explain the mess, and at least make you laugh a bit.
Subprime Primer
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