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Welcome to National Poetry Month!
Each April, the Academy of American Poets celebrates poetry and its vital place in American culture. The first Poetry Month was inaugurated in 1996 and has caught the attention of numerous government agencies and officials along with educational figures, publishers, artists and (of course) poets.
We’re showing our poetic passion [...]
What keeps brand managers awake at night? I have no idea but my guess is it’s brand integrity and the constant battle against those who would destroy their hard work. I speak of course of the social media cornucopia that spilleth over with third parties ripping or altering others’ brand messaging. This is the cost [...]
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With Valentine’s Day just around the corner, what better time to write a love note to social media and the mobility of the digital age in 2011?
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Finding the right stock photos, videos and music to express a given concept can be exceedingly tedious. Often, the search functions of stock content sites just don’t cut it, or it’s difficult to put what you’re looking for into words. Other times, the sheer volume of search results is crippling.
Moodstream™, a new tool from Getty [...]
There’s nothing worse than a journalist or copywriter who gets on her high horse at the slightest mention of passive voice, meaningless business jargon or split infinitives. So forgive me in advance for this post.
Here are my top tips to take your copy up a notch:
1. Write drunk, edit sober. I stole this from Copyblogger.com. [...]
Only a few days into the new year and there are already many things to look forward to in the world of social media and public relations. More and more brands are abandoning traditional promotional outlets in favor of more social ones. With companies like Pepsi forking over $20m to step into the online arena, measuring a campaign’s success in the social media realm is more relevant than ever before. Assessing audience “engagement” will undoubtedly be a hot topic in 2010.
Read More...At this point, most of us have done the coffee house business meeting. If it’s not a regular occurance, at least an occasional one. The neutral meeting place could be convenient for a number of reasons: its location, free wireless access, or proximity to your next appointment. Just don’t forget your ettiquette.
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The financial crisis and resulting bailout is a sad state of affairs no matter how you slice it, but this will help explain the mess, and at least make you laugh a bit.
Subprime Primer
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SlideShare presentation or Upload your own. (tags: moralhazard basics)
Scott LoSasso is President of LoSasso Advertising Inc., a Chicago based interactive agency specializing in [...]
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