iDrive Interactive Marketing Blog | LoSasso Advertising » SEM Minute

Subdomains and Subdirectories

Mike — Tue, 28 Jun 2011 18:29:32 +0000

Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, discusses the difference of subdomains and subdirectories.

Mike Hernalsteen is the Senior Interactive Marketing Specialist at LoSasso Advertising Inc., a Chicago based interactive agency where he develops comprehensive online marketing strategies for leading B2B and consumer brands. (See more posts by Mike)

Social Media in Search Engine Results Pages (SERPs)

Mike — Tue, 25 Jan 2011 17:26:57 +0000

Watch as one of LoSasso’s Online Marketing Coordinators, Michelle Murphy, discusses how you can optimize your social media efforts to appear in search engine results pages.

How To Write Effective Text Ads

Mike — Tue, 07 Sep 2010 14:53:12 +0000

Mike Hernalsteen, Online Marketing Specialist at LoSasso, discusses how to write effective text ads to benefit your paid search campaigns.

See more SEO and PPC tips and tricks.

Keyword Research for SEO and PPC – SEM Minute

Mike — Thu, 01 Apr 2010 16:58:58 +0000

Watch as Mike discusses the importance of keyword research for your SEO and PPC campaigns.

Actionable PPC Metrics – SEM Minute

Mike — Thu, 18 Feb 2010 17:53:15 +0000

Our Online Marketing Specialist, Mike Hernalsteen, explains what he calls “actionable metrics”. These are metrics where there are certain actions you can take to improve PPC Performance.

PPC Metrics – SEM Minute

Mike — Fri, 23 Oct 2009 16:15:08 +0000

In order to have a successful pay per click campaign, you must keep a close eye on your metrics. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, explains the most important metrics used in PPC.

See more SEM Minute videos.

Keyword Quality Score – SEM Minute

Mike — Wed, 30 Sep 2009 15:07:29 +0000

Maintaining a high keyword quality score is vital to improving your pay per click campaigns. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, discusses the value of achieving high quality scores for your keywords.

Don’t forget to catch our other SEM Minute videos!

PPC Account Structure – SEM Minute

Mike — Wed, 16 Sep 2009 15:01:58 +0000

In this latest episode of the LoSasso SEM Minute, interactive marketing specialist Mike Hernalsteen discusses the importance of account structure in your pay-per-click advertising account and how a well organized account can help you deliver the most relevant ads to your target audiences.

Page Title Optimization and Best Practices – SEM Minute

Mike — Tue, 11 Aug 2009 23:24:08 +0000

In episode 3 of the LoSasso SEM Minute – the short-segment video series featuring search marketing tips and techniques – online marketing specialist Mike Hernalsteen discusses why Page Titles are important for both SEO and brand management online.

SEM Minute – Meta Descriptions and Keywords

admin — Wed, 15 Jul 2009 18:50:13 +0000

In this latest edition of the LoSasso SEM Minute, online marketing specialist Mike Hernalsteen, discusses the importance of Meta tags to SEO success. Mike touches on a few of the most important tags, including the best techniques for how to handle the title tag, meta description, meta keywords, favicon, canonical tag and others.