iDrive Interactive Marketing Blog | LoSasso Advertising » SEM Minute http://www.losasso.com/idrive Interactive Marketing Blog from LoSasso Advertising Tue, 27 Jul 2010 18:23:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Keyword Research for SEO and PPC – SEM Minute http://www.losasso.com/idrive/sem-minute/keyword-research-for-seo-and-ppc/ http://www.losasso.com/idrive/sem-minute/keyword-research-for-seo-and-ppc/#comments Thu, 01 Apr 2010 16:58:58 +0000 Mike http://www.losasso.com/idrive/?p=1760

Watch as Mike discusses the importance of keyword research for your SEO and PPC campaigns.

]]> http://www.losasso.com/idrive/sem-minute/keyword-research-for-seo-and-ppc/feed/ 1 Actionable PPC Metrics – SEM Minute http://www.losasso.com/idrive/sem-minute/actionable-ppc-metrics/ http://www.losasso.com/idrive/sem-minute/actionable-ppc-metrics/#comments Thu, 18 Feb 2010 17:53:15 +0000 Mike http://www.losasso.com/idrive/?p=1693

Our Online Marketing Specialist, Mike Hernalsteen, explains what he calls “actionable metrics”. These are metrics where there are certain actions you can take to improve PPC Performance.

]]> http://www.losasso.com/idrive/sem-minute/actionable-ppc-metrics/feed/ 2 PPC Metrics – SEM Minute http://www.losasso.com/idrive/sem-minute/ppc-metrics-sem-minute/ http://www.losasso.com/idrive/sem-minute/ppc-metrics-sem-minute/#comments Fri, 23 Oct 2009 16:15:08 +0000 Mike http://www.losasso.com/idrive/?p=1416

In order to have a successful pay per click campaign, you must keep a close eye on your metrics. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, explains the most important metrics used in PPC.

See more SEM Minute videos.

]]> http://www.losasso.com/idrive/sem-minute/ppc-metrics-sem-minute/feed/ 0 Keyword Quality Score – SEM Minute http://www.losasso.com/idrive/sem-minute/quality-score/ http://www.losasso.com/idrive/sem-minute/quality-score/#comments Wed, 30 Sep 2009 15:07:29 +0000 Mike http://www.losasso.com/idrive/?p=1338

Maintaining a high keyword quality score is vital to improving your pay per click campaigns. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, discusses the value of achieving high quality scores for your keywords.

Don’t forget to catch our other SEM Minute videos!

]]> http://www.losasso.com/idrive/sem-minute/quality-score/feed/ 1 PPC Account Structure – SEM Minute http://www.losasso.com/idrive/sem-minute/sem-minute-ppc-account-structure/ http://www.losasso.com/idrive/sem-minute/sem-minute-ppc-account-structure/#comments Wed, 16 Sep 2009 15:01:58 +0000 Mike http://www.losasso.com/idrive/?p=1198

In this latest episode of the LoSasso SEM Minute, interactive marketing specialist Mike Hernalsteen discusses the importance of account structure in your pay-per-click advertising account and how a well organized account can help you deliver the most relevant ads to your target audiences.

]]> http://www.losasso.com/idrive/sem-minute/sem-minute-ppc-account-structure/feed/ 0 Page Title Optimization and Best Practices – SEM Minute http://www.losasso.com/idrive/sem-minute/page-title-optimization-and-best-practices-sem-minute/ http://www.losasso.com/idrive/sem-minute/page-title-optimization-and-best-practices-sem-minute/#comments Tue, 11 Aug 2009 23:24:08 +0000 Mike http://www.losasso.com/idrive/?p=1203

In episode 3 of the LoSasso SEM Minute – the short-segment video series featuring search marketing tips and techniques – online marketing specialist Mike Hernalsteen discusses why Page Titles are important for both SEO and brand management online.

]]> http://www.losasso.com/idrive/sem-minute/page-title-optimization-and-best-practices-sem-minute/feed/ 0 SEM Minute – Meta Descriptions and Keywords http://www.losasso.com/idrive/sem-minute/sem-minute-meta-descriptions-and-keywords/ http://www.losasso.com/idrive/sem-minute/sem-minute-meta-descriptions-and-keywords/#comments Wed, 15 Jul 2009 18:50:13 +0000 admin http://www.losasso.com/iDrive/?p=951

In this latest edition of the LoSasso SEM Minute, online marketing specialist Mike Hernalsteen, discusses the importance of Meta tags to SEO success. Mike touches on a few of the most important tags, including the best techniques for how to handle the title tag, meta description, meta keywords, favicon, canonical tag and others.

]]> http://www.losasso.com/idrive/sem-minute/sem-minute-meta-descriptions-and-keywords/feed/ 2 SEM Minute Part 1 – SEO and PPC http://www.losasso.com/idrive/sem-minute/sem-minute-part-1-seo-and-ppc/ http://www.losasso.com/idrive/sem-minute/sem-minute-part-1-seo-and-ppc/#comments Mon, 08 Jun 2009 14:51:04 +0000 Mike http://www.losasso.com/iDrive/?p=787

Here is part one of the new LoSasso SEM Minute video series, episode titled “SEO and PPC”. This is a brief intro video about a few basic SEO and PPC factors. As the series progresses, we will be discussing many search industry issues ranging from questions like, “Do meta descriptions matter?” to “does PageRank sculpting help my site?”

Is there a specific Search topic you would like to learn more about? Please submit a request in the comments below.

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