Posts in the "SEM Minute" Category

  • Keyword Research for SEO and PPC – SEM Minute

    SEM Minute
    Keyword Research for SEO and PPC – SEM Minute

    Watch as Mike discusses the importance of keyword research for your SEO and PPC campaigns.

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  • Actionable PPC Metrics – SEM Minute

    SEM Minute
    Actionable PPC Metrics – SEM Minute

    Our Online Marketing Specialist, Mike Hernalsteen, explains what he calls “actionable metrics”. These are metrics where there are certain actions you can take to improve PPC Performance.

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  • PPC Metrics – SEM Minute

    SEM Minute
    PPC Metrics – SEM Minute

    In order to have a successful pay per click campaign, you must keep a close eye on your metrics. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, explains the most important metrics used in PPC.

    See more SEM Minute videos.

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  • Keyword Quality Score – SEM Minute

    SEM Minute
    Keyword Quality Score – SEM Minute

    Maintaining a high keyword quality score is vital to improving your pay per click campaigns. Watch as Mike Hernalsteen, Online Marketing Specialist from LoSasso Advertising, discusses the value of achieving high quality scores for your keywords.

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  • PPC Account Structure – SEM Minute

    SEM Minute
    PPC Account Structure – SEM Minute

    In this latest episode of the LoSasso SEM Minute, interactive marketing specialist Mike Hernalsteen discusses the importance of account structure in your pay-per-click advertising account and how a well organized account can help you deliver the most relevant ads to your target audiences.

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  • Page Title Optimization and Best Practices – SEM Minute

    SEM Minute
    Page Title Optimization and Best Practices – SEM Minute

    In episode 3 of the LoSasso SEM Minute – the short-segment video series featuring search marketing tips and techniques – online marketing specialist Mike Hernalsteen discusses why Page Titles are important for both SEO and brand management online.

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  • SEM Minute – Meta Descriptions and Keywords

    SEM Minute
    SEM Minute – Meta Descriptions and Keywords

    In this latest edition of the LoSasso SEM Minute, online marketing specialist Mike Hernalsteen, discusses the importance of Meta tags to SEO success. Mike touches on a few of the most important tags, including the best techniques for how to handle the title tag, meta description, meta keywords, favicon, canonical tag and others.

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  • SEM Minute Part 1 – SEO and PPC

    SEM Minute
    SEM Minute Part 1 – SEO and PPC

    Here is part one of the new LoSasso SEM Minute video series, episode titled “SEO and PPC”. This is a brief intro video about a few basic SEO and PPC factors. As the series progresses, we will be discussing many search industry issues ranging from questions like, “Do meta descriptions matter?” to “does PageRank sculpting [...]

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