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Recently eMarketer published a study that indicated that among small and medium sized business, 36.8% of their advertising budget is allocated to online advertising. Year-over-year that is up from 22% in August 2008.
2009 has been a year of budget cuts for many businesses, so it is important to note that the year-over-year increase is almost [...]
Whether you are looking for a job or hoping to gain new clients, having a strong online reputation is vital in today’s market.
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As more and more people are accessing the internet on their mobile phones, marketers are struggling to keep up with the changing landscape of internet usage. As of May 2008, Nielson reported that mobile internet had over 40 million active users with many sites attracting millions of unique users. This data indicates that mobile internet usage has reached a critical mass as an advertising medium in the US.
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This week Microsoft’s Bing.com goes live to the public. According to Mashable’s Stan Schroeder, the site offers decent search results, but is very similar to Live.com (which now redirects to Bing.com)
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Consumer-driven media such as blogs, Facebook and Twitter have completely changed the way information is passed. The days where people rely solely on professional news outlets and government agencies are long gone. According to an article on University of Texas at Austin’s website, this unregulated flow of information can quickly lead to misinformation if industry professionals do not react quickly in a crisis situation.
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The slow economy has caused American industry to reevaluate its marketing strategies. Many experts feel that the new state of affairs may not be short-lived—this state of consumer frugality is likely to become the new norm.
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While I am not an iPhone owner, even I can appreciate the hilarity and genius of this new application.
Wired reported on the new application called Email ‘N Walk. “Fire up the app on your iPhone (this doesn’t work with the iPod Touch) and it overlays a transparent email window over a live view coming [...]
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We all knew that Twitter was “taking off”, but who would have expected tweets from space?! Sorry, the puns are just too easy. Mashable is calling Astronaut Mike Massimino’s tweets, “One giant leap for Twitterkind.” His first tweet read, “From orbit: Launch was awesome!! I am feeling great, working hard, & enjoying the magnificent views, [...]
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Times are tight for everyone. Marketing and Advertising budgets are being cut every month, which leaves little room for creative campaigns. Or does it? This economy requires marketers to think outside the box. Marketers must spend smartly. In order for your business to grow, you cannot plant your marketing seeds on barren soil. You should invest in new ideas and original approaches to ensure that your marketing attempts aren’t wasted on uninterested consumers.
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Mediaweek reports that the Chicago Tribune is launching a new website combining social media, e-commerce, blog, news content and advertorials in one, convenient platform.
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