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With a nod to the Christmas classic “Twas the Night Before Christmas”, we look at the predicted Media trends for the upcoming 2011. Read along to find out where the marketing and advertising industry is headed next year and laugh along with some of the references to the year that was.
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Since its advent, savvy business people have known that there was great value to be tapped by using social media as a way to promote, grow and raise awareness for their businesses. The problem has long been the ability to justify spending on an area that many feel is not able to be accurately measured.
Contrary [...]
By now you’ve surely seen the “new” Gap logo in all its glory. And you’ve undoubtedly heard all the comments and backlash surrounding the switch. In fact, after only one week there was so much backlash that GAP ditched the new logo completely in favor of bringing back the original design.
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We love the passion we see in the interactive advertising industry. The field is filled with dedicated, intelligent, positive thinking and we always enjoy the chance to interact with our peers. Social Media Breakfast Chicago, the local chapter of the national social organization, gathered last Tuesday at Event Architects in downtown Chicago and a few [...]
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As we have moved our clients into fully integrated programs we continue to find interesting ways to leverage content distribution and lead generation across the online marketing landscape. This recent article quantifies a few of the strategies and tactics that we are using in both our b2b and consumer client work.
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One of the most popular trends in marketing right now is viral campaigns. As consumers, we have all fallen victim to this tactic now and again. Remember the woman who quit her job via whiteboard and told everyone about her Farmville-addicted boss? Or what about the Jet Blue flight attendant who pulled an emergency escape? [...]
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Marketing 101 says that brand image is one of the most important aspects in building successful brands. It also says that brand presence is a key factor in ensuring a brand’s staying power. In today’s world of constant contact and brand presence via social media, do businesses have to sacrifice one to secure the other?
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Your neighbor is doing it. Your kids are doing it. Your brother is doing it. Your friends are doing it. But, most importantly, your customers are doing it. If your business hasn’t thought about getting involved with location based social media, you may want to start before you’re left behind. Location is becoming a huge part of…
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Brand websites – for years they have been arguably one of the most important tools for businesses to connect and share information with their customers. Vast amounts of time and money have gone into creating, maintaining and perfecting these brand websites over the years.
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n recent years social media platforms have revolutionized the way businesses connect with their target audiences. For the most part, B2C marketers have gotten most of the glory for their exciting and innovative social media programs, however some recent statistics show…
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