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Facebook may have a serious following of 600 million worldwide but LinkedIn is the number one social media network in terms of growth; 1 million new users a week. From jump street, LinkedIn established Q&A online communities through groups (both private and public). Self-identifying groups with large amounts of members are attractive potential markets.
B-to-B marketers [...]
In spite of — or perhaps due to — our digital age, trade shows have become essential to a successful business. As we constantly forget to unplug from our mobile devices, tablets and computers, there’s no better opportunity to connect with customers and others in your field. Trade shows are the modern day silk road [...]
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We all know them, the mascots of large corporations — the creepy King of Burger King (since retired), Flo with her bump-it of Progressive Insurance, Mayhem (a personal favorite) of All State Insurance and now “Peggy” of Discover Credit-Cards in his Coogi sweater (tapping into call-center nightmares and a touch of xenophobia).
The latter two fall [...]
Another windy morning in Chicago last Thursday ushered in an intrepid LoSasso quartet to The Drake Hotel. Awaiting LoSasso President, Scott LoSasso and Vice President, Mark Hollingsworth were professors from colleges and universities around the Midwest, plumbing the depths of LoSasso’s interactive marketing expertise at the 2011 Spring Marketing Management Association Conference. The talk was [...]
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Only 17 months old, Groupon has blown up exponentially and garnered the attention of the world. The hot start-up has already passed the point where it could turn down a cool $6 billion from Google. The sole mar on the Groupon visage is the Superbowl, when they debuted a commercial poking fun at the struggles [...]
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The “You’re Invited” approach to the Oscars this year meant a gang of reporters and camera crews documenting the stars every move. The constant tracking and younger vibe of the Oscars was a direct result of the network’s decision to create greater transparency of the event.
Feedback from the Oscars made it clear that transparency backfired. [...]
What does net neutrality and its ensuing court battles have to do with B2B and B2C marketing strategies? A bushel and a peck.
Since fall of last year, the F.C.C. and large corporations (Google, Verizon, AT&T, Comcast) have been duking it out over government regulation of the internet – which as of right now is still [...]
It sounds counter-intuitive in the marketing world but when coupled with innovative messaging, sticking to your guns produces advertising that connects. No industry has embraced this more visibly than the Detroit auto industry. The 2011 Super Bowl is a great indicator of the swift turn-around the industry has made with its “Imported from Detroit” ads.
Government [...]
Last month Google released a new Automated Rules feature in AdWords, only available to a limited number of advertisers. Google is in the process of releasing it to all advertisers. With this feature, advertisers can create rules to automatically change their budgets and bids, among other things, which make simple, but timely, daily maintenance very quick. These [...]
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When it comes to capturing the essence of a company, product or service, there are no shortcuts. Branding can be one of the more nebulous tasks a marketer will ever take on. Hence the reason so few brands are truly transcendent (Apple, Nike and Disney, to name a few).
Before you crumble under the pressure, take [...]
