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Only a few days into the new year and there are already many things to look forward to in the world of social media and public relations. More and more brands are abandoning traditional promotional outlets in favor of more social ones. With companies like Pepsi forking over $20m to step into the online arena, measuring a campaign’s success in the social media realm is more relevant than ever before. Assessing audience “engagement” will undoubtedly be a hot topic in 2010.
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As a social media marketer, the recent spat between behemoth HP and struggling Kodak underscores how a small player can leverage this space to draw attention and possibly even draw larger competitors into a place that benefits the little guy.
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More and more brands are jumping onto social media sites without asking themselves one simple question: Why? Most have walked blindly into the social media arena because it’s free or because everyone else is doing it, without an actual social media strategy. Many have failed to realize that having accounts on Twitter, Facebook or MySpace, posting videos on YouTube, or creating a blog does not mean that you have a social media strategy.
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Google Labs is an experimental branch of Google and Gmail where engineers test out wild and crazy ideas and solicit feedback from users who try out the experiments. Note, Google Labs is just the first phase of an extensive product development process, so the experiments are not guaranteed to make it onto Google.com
Below are a [...]
This week Google reps revealed the latest development in their search portfolio — social search. This latest feature displays social search results at the bottom of the search results page.
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CTIA Wireless—The Wireless Association recently released the Semi-Annual Wireless Industry Survey Results that may have significant implications for the mobile marketing industry.
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There are positive signs that the metalworking industry is gaining momentum. In looking at the activity coming through the paid search campaigns we’re running for our clients this year, there has been almost a 100% increase inquiries in September over the previous months.
Now, after the just the first week in October, we have almost [...]
With all that’s changing in marketing these days, it’s easy to get caught up in the technology. Easy to forget that, ultimately, it all comes back to the basics – like focusing on customer benefits. If your marketing has a tight focus on the basics, you’re probably doing better than a lot of your competitors. If you’ve gotten a little soft – or a little too self-centered – maybe a little 101 is just what’s needed.
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Recently eMarketer published a study that indicated that among small and medium sized business, 36.8% of their advertising budget is allocated to online advertising. Year-over-year that is up from 22% in August 2008.
2009 has been a year of budget cuts for many businesses, so it is important to note that the year-over-year increase is almost [...]
Whether you are looking for a job or hoping to gain new clients, having a strong online reputation is vital in today’s market.
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