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Your neighbor is doing it. Your kids are doing it. Your brother is doing it. Your friends are doing it. But, most importantly, your customers are doing it. If your business hasn’t thought about getting involved with location based social media, you may want to start before you’re left behind. Location is becoming a huge part of…
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Brand websites – for years they have been arguably one of the most important tools for businesses to connect and share information with their customers. Vast amounts of time and money have gone into creating, maintaining and perfecting these brand websites over the years.
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n recent years social media platforms have revolutionized the way businesses connect with their target audiences. For the most part, B2C marketers have gotten most of the glory for their exciting and innovative social media programs, however some recent statistics show…
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Recently, barcodes have began to evolve into a way to quickly and easily share and transfer information about yourself (or whatever you may be scanning) with others, in the form of mobile barcodes, also known as QR codes.
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In our continuous effort to share good ideas, this video was shared within our agency as a good use of social media for industrial marketers. It is not our client but we felt it was worth sharing. With this “Watch It Shred” series, SSI has a strong opportunity to leverage social media and…
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It is not too often that our work in the metalworking industry and our love of Chicago Blackhawks Hockey cross paths, but this crazy world of social media brings all kinds together…
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As an interactive agency we pay close attention to trends and statistics that relate to web usage and user experience. It is important for us to know that the sites we design and the user experiences we plan for our campaigns will be in step with the technological capabilities of the target market we are communicating with.
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For years Apple has been seen as hip, cool, and friendly, but has that happy reputation begun to sour? This once friendly tech-giant seems to be turning in to a grumpy version of its former self. On top of that, a battle has been brewing between Apple and Google for the top spot in the future of mobile phones.
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Geolocation-based services are slowly gaining exposure with platforms like FourSquare and Gowalla, but the trend hasn’t completely caught on – yet. That may soon change if Facebook makes good on the recently speculated launch of a new application that will allow users to share their location via status updates. The launch may take place as early as this month, though Facebook has yet to confirm.
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The tools of sales and marketing continue to evolve and companies that are changing their marketing strategies with these trends are reaping rewards. Online marketing and digital media can be highly effective ways to engage a larger audience on a lower budget.
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