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Driving content to the web continues to rise through corporate blogging. The adoption of this strategy can be leveraged to drive brand interaction and lead generation. We have found that a strategic focus on this activity improves opportunity in many areas of online marketing…
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You can create and design a great website, but if no one can find it then it doesn’t have much value. At Losasso we try to impart the importance of SEO to our clients.
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Apple recently introduced iAd, a software system that puts ads into the apps available at the App Store. With ad space reportedly at a whopping $1 million and even more to get in at the launch, an Apple spokeswoman said the company will sell and serve the ads, while app developers will receive 60 percent of the revenue and Apple gets the other 40 percent.
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Facebook announced multiple new initiatives Wednesday at the F8 conference all aimed at one goal: to expand Facebook’s already massive reach even further across the web.
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Twitter launched an advertising campaign that will put contextually relevant “promoted tweets” [read: paid] at the top of its search results pages.
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While site speed may not hold too much bearing on Google’s search ratings as of now, some of the other benefits of having a quick site may have you kicking your site speed into high gear.
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First Twitter asked:”What are you doing?” Then they asked: “What’s happening?” Now the question of the moment seems to be “Where are you?”
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Although social media has no physical boundaries, online behavior changes from country to country. In the past few months, a number of studies have been conducted that take a look at the difference in social media usage around the globe.
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A few years ago, when you had a negative experience with a brand, you would share your story with a few friends or family members. In this new era of social media, however, you tweet about it, update your Facebook status, or voice frustration through a negative review on Yelp. With this new way of sharing our experiences, brands are required to become more transparent than ever before.
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While 106.5 million viewers tuned in to the New Orleans Saints Super Bowl XLIV victory, a great majority also anticipated the creative commercial debuts. This year, many companies topped the list: Snickers featured a football-playing Betty White, Denny’s urged Chickens to lay low, Budweiser created a house completely made of Bud Light cans, and a [...]
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